When it comes to the degradation of women, this was an ad with the lot.
Using lashings of sexual innuendo, the ad features a story line about a ‘horny’ boy’s quest to relieve a girl of her virginity in his new Toyota Yaris. He shares the details of his planned exploits …with the girl’s father.
The nudge-nudge wink-wink content includes references to protection, lubrication, premature ejaculation, oral sex, orgasm and airbags for breasts. The chummy sexual jokes between the boy and the girl’s father about her ability to “take a pounding in any direction” are the creepiest part of the clip.
The matey conversation about her sexual prowess ends with the boy promising to “have her on her back by 11” and the dad leaping into the air in the manner of other Toyota ads.
‘Oh what a feeling’ – my daughter is about to be given a sexual three way pounding in the back of a Toyota Yaris.
The ad, titled “Clean Getaway”, was the winning entry in the Toyota-sponsored Australian Clever Film Competition. It was removed this week after a raft of complaints about its sexist and offensive nature, despite Toyota Australia direct marketing and social media manager Todd Connolly telling media website Mumbrella: “We wouldn’t distance ourselves from it by any means.”
Maybe not. But I know carloads of women who will be distancing themselves from the Toyota brand when they buy their next car.