Lydia Turner on the voluntary body image code
Eating disorder specialist Lydia Turner from BodyMatters Australasia, who has become something of a regular here on the MTR blog, has a piece worth reading in The Drum Unleashed on the Government’s new voluntary body image code (no, we’re not done with the critique of that yet, see this and this and this).
Looking Good by Doing Very Little
Last week Youth and Sport Minister Kate Ellis revealed a new code of conduct for the fashion and advertising industries, backed by the Federal government, in what is claimed to be a world first attempt to regulate the industries contributing to increased rates of body shame and eating disorders.
The voluntary code, outlining a list of proposed changes that reward magazines, fashion labels, and modelling agencies who comply with its criteria with a ‘tick of approval’, has met with mixed response. Responses have ranged from the dismissal of the need for any regulation, to claims that the promotion of anything other than a thin ideal will inflate obesity rates. Others who acknowledged the need for industry regulation expressed scepticism that the code would work, given its voluntary nature.
Read the entire article here as published in