Ad Standards Bureau upholds complaints
The Advertising Standards Board has upheld complaints against Calvin Klein for billboards suggestive of sexual violence against a woman. The Board received 50 complaints against the ad.
I first mentioned the billboards in ‘Sexism: alive and well in Australia’, published on ABC The Drum Unleashed September 29. Last week I ran a guest post by sexual assault counsellor Alison Grundy who asked why Calvin Klein thought it acceptable to use sexual violence as a marketing tool.
Collective Shout led the charge against the ads. The issue was then picked up in the Herald Sun today. This afternoon Collective Shout supporter Patrice Daly – who first alerted us to the billboard she’d seen in Kings Cross – received the ruling of the Advertising Standards Board, upholding the complaints. Nine MSN reported the decision here. The Herald Sun updated its original piece here.
This is a significant ruling. I have reprinted it in full (it doesn’t appear to be on the ASB’s site yet). I love the ending.
One more thing: The boycott against Calvin Klein should continue. The company was made to act in this case and they are not exactly known as an objectification-free zone when it comes to their advertising.