Harvey Norman did the right thing. Myer should follow.
Designed by Fifty Fifty Concepts and supplied by Independent Suppliers, Betsy is described as the ‘Sexy bikini babe ultimate bottle opener’. She is ‘hilarious’.
Why is this bottle opener sexy, hilarious and the ultimate in bottle openers?
Because it works by inserting the bottle into Betsy’s backside and screwing off the lid. The suggestion is that you are screwing her with your bottle. Hilarious yes?
Usually you see this kind of crap product in el chepo novelty stores full of Chinese-made plastic.
Betsy is sold through “Australia’s largest department store group and a leader in Australian retailing”.
My store Myer. Not anymore.
If you don’t think this is the sort of product Myer should be adding its good name to, let them know. You can find a feedback form here.
Or drop the Board of Directors a note. They’re listed here.
Myer: Follow Harvey Norman’s Lead
IT took a series of critical tweets for Harvey Norman to realise that a radio ad which asked customers if they wanted to “give Santa a lap dance” might not be the best idea.
Harvey Norman’s radio ad for its Christmas family portraits special first aired on Sydney’s Nova 969 station on Saturday with the question: “Do you want to give Santa a lap dance?”
The ads were pulled four hours after feminist author Melinda Tankard Reist wrote a series of tweets criticising the radio promotions.
She said the ad was offensive because it objectified the women it was directed at and implied they would happily perform sexual favours for Santa Claus.
“We’re seeing sexualised messaging at every level of popular culture – even an ad about family photos for children has to involve sexual connotations, it’s a combination that’s all wrong.”
…”What I hope is that corporations particularly those that ignore us now realise there is a benefit to responding to customer complaints because if we work with them we can minimise the damage,” she said.
Read more here.
…The entire Harvey Norman exchange is documented on activist Melinda Reist’s blog. Reist says she was sent a Facebook alert about the Harvey Norman advertisement, which reportedly promoted the ability to have in-store photos with Santa but used the line “Do you want to give Santa a lap dance?”
Immediately, Reist sent out some tweets about the incident calling for a boycott. Soon after, several other Twitter users joined in the chorus until the official Harvey Norman Twitter account stepped into the fray.
Soon after, Harvey Norman social media head Gary Wheelhouse sent Reist an email, stating that he would “absolutely make sure this goes to the right people”. Forty-five minutes later, the company confirmed the radio ad had been pulled – about four hours after Reist sent her first tweet.
“I was surprised,” she says. “I’ve never seen a corporation respond to quickly. It was the fastest response I’ve ever seen, particularly for a Sunday afternoon.”
“I think they recognised the need to address the issue quickly, especially as people were threatening to stop purchasing, and with Christmas being their busiest period, the timing wasn’t good for them.”
Reist says the incident is a good example of how businesses can use social media to quash scandals before they cost sales.
“Harvey Norman is engaging in social media, and not all companies are doing that yet. The medium makes everything so much more instant, and it’s a great tool for people like myself…
“We’d love to see other companies move just as quickly.”
Read full story here.
The message is clear: if you’re a company engaging in inappropriate, objectified and sexualised advertising, you will be targeted. You will find yourself on Collective Shout’s Cross ‘Em Off Your Christmas List campaign. See: Don’t give sexploitation companies your Xmas dollar. Myer, you’ll find your name on this list today.