And all for a good cause!
It was probably intended to be clever.
‘Innocent. Young. Available. Experience the sensation of buying a girl’. These words serve to further entrench the idea that little girls warrant sexual interest and that you can buy them.
I would go further and suggest that using the photographs of real girls under these slogans is unethical.
Leaving aside the question of whether purchasing a Hannah Montanna backback can rescue these girls from forced marriage, sexual servitude and terrorism, did these little girls and their families understand they would be used in this way?
The way the camera pans up and down the body of one of the girls is creepy.
Writing on the MS blog, Catherine A Traywick makes the case against eroticising small children in advertising even when it’s done in the name of ‘charity’.
Today in totally misguided philanthropy, we have “The Girl Store,” a presumably well-intentioned girl empowerment project that—for some utterly illogical reason—masquerades as a child pornography site.
Head on over to The Girl Store and you’ll be greeted by shaky footage of a disheveled Indian girl smiling bashfully as an unknown cameraperson pans up and down her body, lingering on her little hands, before finally settling on her face. The accompanying text reads:
100% genuine girls
Experience the sensation of buying a girl
….her life back.
…Buy a girl before someone else does.
…why does the sale of notebooks and pencils warrant the clear and deliberate eroticization of small children?
You can read the full blog post here: