A case study in sexist advertising
So you thought slap and tickle carry-on flicks were a thing of the past?
A Gold Coast property dealer has breathed new life into old-fashioned sexism with this one and a half minute clip flogging a property on the Gold Coast. The clip has already gone viral so I’m posting it as a case study in sexist advertising in the year 2011.
The video is full of nudge nudge wink wink innuendos and double entendres such as “Property isn’t the only thing going off!!” and “No ifs or buts!! (butts, get it?). A model is shown in various states of undress while agents Ian Adams and Adrian Jenkins (that’s them, left) talk about the property listed by NEO. This sterile, soulless strip pad is pitched as a family home.
Adams said it was “unashamedly sexy and fun” and all done “tongue-in-cheek.” . They wanted to cut through the competition and “get noticed” by “going that extra mile”.
What better way to do that than have a woman take off her clothes? Adams seems to think he’s some kind of out-there genius. Since when was this approach clever and innovative?
“My kids can get up and watch far worse on Video Hits every weekend. This is about selling a product,” says Adams. Oh, well that makes it alright then. You can objectify women as long as it’s for a worthy cause – like making people like him rich.
Tell Adrian Jenkins what you think he should do with his property. Ph: 0412080290.