Zazzle profiting from body hatred
As if there’s not already enough girls whose lives are being destroyed through eating disorders, the on-line UK seller Zazzle.co is doing its bit to make even more girls sicker and to spread further suffering.
This t.shirt (left) is inspired by a motto uttered by model Kate Moss “Nothing tastes as good as skinny feels”. It is marketed to children through a line of “size-zero slogan” products created by US based label Teen Modelling. Even babies are expected to promote the food-is-bad ideology.
‘Nothing tastes as good as skinny feels’ is used as ‘thinspiration’ for girls through pro-anorexia websites. It is employed to strengthen the resolve of a sufferer, to help them exercise willpower and self-control in their quest for ultra-thinness.
Zazzle refuses to take any responsibility, stating: “Zazzle is a custom products platform, it enables all users to create their own products that feature their own content. In this way, Zazzle is an outlet for users to express their personal opinions and viewpoints.”
One in 100 girls in Australia suffers anorexia. Anorexia Nervosa is the third most common chronic illness for adolescent girls in this country.
Yet too many companies seem to want to hasten them to an early grave.
I wrote about this ‘I love anorexia’ t.shirt (left) earlier in a piece titled ‘Anorexia kills girls: don’t say you love it’.
I also featured the personal account of a young woman survivor of the disease, who wrote about how the impact of glamourising the disorder on sufferers like herself.
Here’s what I had to say about the Zazzle t.shirts on The Morning Show recently: