Keep the global brand of the porn industry off our girls – boycott Diva
Playboy has been very clever with its marketing, establishing its brand on doona covers, pencil cases, wallets, keyrings, stationery, make-up, youth clothing ranges and even embedded into children’s movies such as Hop. I’ve written about this before.
Now DIVA is the latest company to pimp the Playboy brand to girls as young as nine, promoting the idea that porno chic is cool.
DIVA is very popular with young girls. The company is contributing to the normalising and mainstreaming of the Playboy brand. Girls are being targeted with the major brand of the global sex industry, founded by pornographer Huge Hefner who is responsible for the exploitation of female sexuality on a global scale. As a result many girls are walking billboards for a sex industry brand while being told it’s just about a cute rabbit.
Here’s our post on the issue on the Collective Shout site:
Through use of cute love heart logos, invitations to ‘BFF us on Facebook’ and girls magazine promos, Diva are directly marketing to young girls. So why is Diva wanting to dress them up in a Pornography brand?
‘Playboy’ is not just a ‘cute bunny’, but represents the global brand of the pornography industry. We’ve previously written about how Playboy has infiltrated the mainstream market creating brand familiarity with young people. Playboy is now branding bed sheets, make-up and even energy drinks. Playboy founder Hugh Hefner has previously said “I don’t care if a baby holds up a Playboy bunny rattle.” What is then forgotten is Playboy’s core business – pornography.
Among the other Playboy items on sale at Diva is a playboy bunny ‘bowtie’ necklace. Presumably for little girls who want to look like ‘Playboy Bunnies?’ What is Diva thinking?
Diva announced their new Playboy range on Facebook and received some negative responses:
Some of the comments include:
‘Ok so I’m not being a prude (my job is in the adult industry) but playboy is PORN…. Nude magazines, porn films… Ect and i know that diva is REALLY popular amongst girls aged like what 9-16? Diva should be about encouraging girls to empower themselves and their individuality. Not letting a girl aged 14 to year a bunny necklace that shows all she wants to do in life is be a dumb blonde who wants to be in porn and get with an old guy. Seriously diva, thought SO much better than this tacky crap….’
‘Totally agree Nadine. I have two little girls and they were my thoughts also.‘
‘Very disappointed. Will look totally off sitting next to the Disney princess section.’
Write to Diva here: firstname.lastname@example.org
You can let them know what you think on their Facebook page here.
Tweet them on Twitter here.
Phone them: 02 9938 3311 or 1300 348 228
More contact details for Diva can be found here.
Tell Diva to withdraw their Playboy range or you will boycott their store.
See also: ‘Tell Playboy and Diva our little girls are off limits’, Collett Smart