Why this is Important
Diva is an Australian fashion jewellery retailer popular with young girls. Alongside items such as Winnie the Pooh charm bracelets, Disney Princess pendants and Cute Cupcakes Best Friends necklaces, Diva has now chosen to stock Playboy brand products.
Playboy has succeeded in embedding its bunny logo on pencil cases, bed linen, cosmetics, jewellery, wallets, slippers and key chains, normalizing and sanitizing the Playboy insignia to children and young people. Playboy deliberately markets its brand to girls as cool fashion chic. Diva has become a willing participant in pimping the brand and its values to its young customers. Many of the Playboy products the company sells are decorated with sparkling diamantes or are in the shape of love hearts. There are ‘Playmate’ pendants and Playmate of the month necklaces (‘Miss January’, ‘Miss February’ etc), which invite girls to think of themselves as porn stars. One necklace depicts a Playboy bunny from her backside down. Her upper body, including her head, is missing.
No longer merely a ‘soft-porn’ magazine, Playboy is now a billion dollar global brand profiting from the exploitation and subordination of women. Playboy Enterprises pornographic film titles include “Cum Drinking Sluts”, “Barely 18 Anal Virgins”, “Fresh Juicy Lolitas”, “Double Entry”, “Wait your turn, bitch!” These films and others depict women enduring body punishing and violent sexual acts for men’s sexual pleasure. Diva pretends this doesn’t matter.
Diva has defended its promotion of Playboy as being “in the name of fashion”. Diva takes no responsibility for putting profits ahead of a corporate social responsibility not to sexualize and exploit young girls. Please sign this petition calling on Diva to remove all Playboy items from sale.