City Beach selling sexism to 12-13 year olds
Collective Shout supporter Amy Fletcher notified Collective Shout today of a pencil case her teacher boyfriend came across in his classroom.
While City Beach has a long history as a misogynist corporate offender – which is why they feature on our ‘Cross ‘Em off your Xmas list’ blacklist of corporate sexist offenders – even we were surprised that the store was now flogging porn-inspired pencil cases to 12-13 year olds. Keep your pens together – and promote sexism! – for only $19.99.
Imagine what would happen if a teacher downloaded or decorated his office wall with the same images. But hypersexualised images on student’s school items are apparently exempt. These images are a form of sexual harassment for schoolgirls and re-enforce a message they receive daily from media, advertising and popular culture that they are merely objects for male gratification and pleasure. They are also harassing to female teachers.