Craft, hobbies, fabric and Playboy: brought to you by Spotlight

As published on Collective Shout

[UPDATE] From news.com.au - Spotlight attacked by Collective Shout for Playboy-branded goods

Our supporters have alerted us to Spotlight’s latest catalogue. The crafts and fabric store is selling Playboy branded bed linen.

Spotlight joins Priceline, Adairs, Bras n Things, Diva and other retailers in promoting the global porn empire. They are complicit in the mainstreaming of pornography- an industry that degrades and abuses women.

Playboy founder Hugh Hefner with his paid ‘girlfriends.’

Playboy has employed a cunning marketing strategy to expand its brand. When magazine sales plummeted, Playboy began selling bunny-branded lingerie and other items. While the soft-porn magazine could only be sold in 21 countries, merchandise could be sold in 150 countries. Now one of the most recognizable logos in the Western world, the bunny is found on lingerie, energy drinks, toiletries, bedding, stationery, hot water bottles and dog beds.

Image from www.binthebunny.com

Playboy’s marketing strategy has been so successful that some claim the logo is “just a cute bunny.” (and therefore we shouldn’t object to it) We are expected to believe that Playboy branded products are somehow separate to Playboy’s core business of pornography. But Playboy merchandise promotes the brand that produces everything from pornographic magazines, reality tv programs documenting Hugh Hefner’s life with his paid “girlfriends,” (thus glamourising prostitution) and owns and operates hardcore porn websites and pornographic tv channels.

Playboy founder Hugh Hefner has said “I don’t care if a baby holds up a Playboy bunny rattle.” The reason why ‘Hef’ doesn’t care is because he knows that brand awareness from an early age creates future customers willing to buy into his porn empire. Retailers that stock Playboy branded products are helping ‘Hef’ to produce and distribute content that objectifies and degrades women.

So our question is, why is Spotlight, a company encouraging and providing for women’s creativity, promoting Playboy?

Take Action!

Tell Spotlight what you think, contact them here.

You might also like to leave a message on their Facebook page, calling on Spotlight to withdraw the range: www.facebook.com/spotlightstores

November 29th, 2012

Tags: collective shout, playboy, Spotlight

2 Responses to “Craft, hobbies, fabric and Playboy: brought to you by Spotlight”

Karen
November 30th, 2012 at 11:18 pm

I’ve emailed Spotlight asking them to stop selling Playboy products as they are actually promoting an industry that harms women and breaks up families. Hopefully they will get the point.
Gerardine
December 1st, 2012 at 3:02 pm

Please stop abusing our daughters with this rubbish…

Testimonials

“Intelligent, passionate, brilliant, fearless… I could not recommend her more highly”

Dr Michael Carr-Gregg
“You continue to reset my shock meter…”

Steve Biddulph
“Melinda Tankard Reist’s presentation to Middle and Upper School students at Pymble Ladies’ College was absolutely brilliant!”

Justine Hodgson – English Faculty, Pymble Ladies’ College
“Melinda Tankard Reist has had a transformational affect on our school.”

Ms Stephanie McConnell, Principal – Turramurra High School

Shop

In this DVD, Melinda takes us on a visual tour of popular culture. “Melinda’s presentation leaves audiences reeling. She delivers her message with a clarity and commonsense without peer.” – Steve Biddulph, author, Raising Boys, Raising Girls
Purchase Big Porn Inc, Getting Real, Faking It and the Ruby Who? book and DVD in one bundle for $100 and save 20% off the individual price.
Purchase Big Porn Inc, Getting Real and Faking It in one bundle for $70 and save 20% off the individual price.
Purchase Getting Real, Faking It and Ruby Who? DVD in one bundle for $60 and save 12% off the individual price.
Purchase the Ruby Who? DVD and book together for only $35 saving 10% off the individual price.
“This powerful and humane book is a breakthrough…Big Porn Inc shows us we are poisoning our own spirits.” – Steve Biddulph
“A landmark publication” – Clive Hamilton
“Getting Real contains a treasure trove of information and should be mandatory reading for all workers with young people in health, education and welfare” – Dr Michael Carr-Gregg, Adolescent Psychologist
Do you read women’s lifestyle magazines? Have you thought about how magazines might affect you when you read them? Faking It reflects the body of academic research on magazines, mass media, and the sexual objectification of women.
Ruby Who? is the sweet and innocent story of a little girl’s adventure in re-discovering her identity. Ruby wishes for so many things and dreams of being like others. Will she end up forgetting how to just be herself?
Ruby Who? is the sweet and innocent story of a little girl’s adventure in re-discovering her identity. Ruby wishes for so many things and dreams of being like others. Will she end up forgetting how to just be herself?
Defiant Birth challenges widespread medical, and often social aversion to less than perfect pregnancies or genetically different babies. It also features women with disabilities who were discouraged from becoming pregnant at all.