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Melinda Tankard Reist


A call for consistency: stop the mixed messages to girls

Gen Next, Melinda Tankard Reist Add comments

Girlfriend February Review

Many girls and young women look to girl’s magazines for advice on life, relationships, bodies, health and sexuality. But too often they receive conflicting advice and mixed messages and even, sometimes, outright contradiction.

Take for example, information provided in the sealed section of Girlfriend this month, where, within four pages of each other, two medicos give different information about age of consent laws. A 15-year-old, in a relationship with a boy the same age, enquires about age of consent laws because the two want to have sex. Dr Philip Goldstone replies “generally, if you are both under the legal age of consent, it is still illegal for you to have sex.” However Dr Sally Cockburn, under the heading ‘What if you’re both under the age of consent?’ writes: “If two people are both under the age of consent, but are the same or similar age, and both decide to engage in sexual activities, it’s not a legal issue – as long as there’s no coercion, violence or power imbalance involved. Basically, as long as you’re both in control and making informed decisions, there are no legal problems.” So who is the reader to believe? Isn’t this important enough to get right? How does the editing process work at Girlfriend for a contradiction like this not to be noticed? Girls don’t need confusing advice about where they stand under the law.

Not a matter of legal confusion, but something that is consistent is that I have to comment on the ‘Project You Reality Check’ again like I have to on the equivalent in Dolly. The logo is used so inconsistently I have little choice. On the front cover the ‘Reality Check’ provides the vital information that a tag was removed from fashion girl Kylie’s top and that the water in the background was darkened. Seriously, why bother? Then inside, ‘Style School’ features four girls with the ‘Reality Check’ telling us “We haven’t retouched any of these images – we didn’t need to! All the girls look great just the way they are”. So if that’s the case, does it mean that when girls are airbrushed they didn’t look ‘fine the way they were’? Do some need to be airbrushed while others don’t? Also confusing is that the young women featured are specifically clothed to highlight and play down certain parts of their bodies. For example Alex, 15, is dressed to give “the illusion of longer legs” and a mix of large and small prints “also disguises any unwanted bumps”. Eloieese, 14, is lanky, so given curves and a defined waist and “fuller figured” Gemma, 18, is put “in a peplum top, as it draws attention to the slimmest part of her body – her waist”. No airbrushing – but they are still dressed to give the illusion of something other than what they are, and to hide unwanted bumps. I’m all for the disclosure…but it needs to be consistently applied and align with what else is in the magazine as a whole. Otherwise it loses all meaning.  Read article here.

As published on Generation Next blog

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February 28th, 2013  
Tags: body image, digital enhancement, facebook, Generation Next, Girlfriend, Girls, mental health, photoshop, self-esteem, Social media, teen health, teen magazines, teens

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