There’s been a ton of media coverage on the adultification and sexualisation of children lately. This program aired on Channel 7’s Today Tonight Monday. Click picture below to view clip.
And just a clarification re the KMart campaign. It wasn’t actually me who was instrumental in getting KMart to pull certain items – that win was the result of grassroots protests by a number of individuals and it happened pretty quickly. However I was encouraged to receive a call from KMart CEO Guy Russo personally apologising and a short time after, with Julie Gale of Kids Free 2B Kids, to meet Guy and his staff at the company’s Melbourne headquarters. KMart was invited to sign Collective Shout’s Corporate Social Responsibility Pledge which asks corporates to sign a statement of intention not to objectify women and sexualise girls in products and services. We hope to make an announcement soon.
And great to see this issue get Page 1 treatment in the Daily Telegraph this week.
“There really is a global backlash” – MTR
PARENTS believe childhood ends at 12 and blame pressure from friends, celebrity culture and social media for rushing kids into adulthood.
Almost 90 per cent of parents think modern children grow up faster than previous generations, while one in two parents admit their daughters worry about their Facebook popularity, a survey by the Netmums website has found.
Modern tweens prefer to play alone on iPads, with 83 per cent of their parents saying their favourite activity was playing outdoors.
Boys are under pressure to be “macho” and “good at everything” while girls are under “immense strain to be thin” and sexy before being mature enough to cope.
Do you agree? Tell us below.
The British survey found 54 per cent of parents were angry with retailers, saying clothing for girls was too sexual, provocative and short.
The anger against retailers who foster the “pornification of culture” was growing, said Melinda Tankard Reist, co-founder of campaign group Collective Shout. “There really is a global backlash about forcing children to grow up too fast and telling little girls they have to be thin, hot and sexy to be acceptable,” she said. Read more here.