Wicked assigns women and girls to a place of inferiority: Dr Helen Pringle
…Wicked Campers is a serial offender at the Advertising Standards Bureau (ASB), which has formally considered dozens of complaints against the company since 2008. What is most striking over that time is that the ASB has completely failed to counter the campaign of derision and intimidation against Australian girls and women by the company. In fact, in the last two years, Wicked Campers has simply not responded in any way to complaints lodged with the ASB, or to determinations against its conduct by the Bureau. And the Bureau is powerless in the face of the company’s contempt for it….
One of the most egregious violations by the company did not even become the subject of a complaint to the ASB. During the 2012 Queensland state election campaign, a company campervan was painted with a garish cartoon of a naked middle-aged woman, with her legs spread wide apart so as to expose her whole body to the world, and her genitals obscured by two squares, marked as 1 (her vagina) and 2 (her anus). The caption to the cartoon shouted out to its audience, “Tick the Right Box!”. The cartoon represented Anna Bligh, then Queensland premier, who had earlier criticised the company’s use of a racist slogan on a van (“Save a Whale – Harpoon a Jap!”)…
In his book The Harm in Hate Speech, Jeremy Waldron argues that a flourishing and fair society rests on the equal standing and treatment of its members – and on the recognition and assurance of that equality in society’s “signage”. The Wicked camper vans assign girls and women to a place of inferiority and frustrate the assurance of equality to which we are entitled, in public places just as in workplaces. Read full article
As published on The Drum July 16 2014
‘The Pornification of Julia Gillard’, Dr Helen Pringle, MTR