The objectification of women is so unremarkable in advertising and popular culture that it’s sometimes hard to envisage what an alternative might look like. Is it possible to advertise lingerie or swimwear without objectifying women, we are asked? Is objectification in the amount of flesh revealed, or is it more than that? Where is the line between women being merely attractive and objectified?
First, let’s define what objectification is. Dr Caroline Heldman has a great test to identify sexual objectification- what she calls the CHIPS test.
1) Commodity: Does the image show a sexualised person as a commodity, for example, as something that can be bought and sold?
2) Harmed: Does the image show a sexualised person being harmed, for example, being violated or unable to give consent?
3) Interchangeable: Does the image show a sexualised person as interchangeable, for example, a collection of similar bodies?
4) Parts: Does the image show a sexualised person as body parts, for example, a human reduced to breasts or buttocks?
5) Stand-In: Does the image present a sexualised person as a stand-in for an object, for example, a human body used as a chair or a table?
Jennifer Moss also wrote about the deliberate construction of women’s poses in advertising, assigning them into categories:
She’s looking over her shoulder or her facial expression is frightened. She has her hands up in protective or shielding position. She’s pulling away from a man. She’s dead. Any image depicting the woman as victim.
B.) POSITIONED FOR SEX/UNDRESSED
She is set up for sex: lying supine or close to it. Her legs are spread. She’s on a bed. She’s in a state of undress in which she wouldn’t (realistically) be allowed in public. Something is in her mouth.
Head angled. Eyes looking away, down. The classic “hunch” pose of the upper torso. Body is not square to the camera. Chin is down. Body language depicting submission, weakness.
D.) OBJECTIFIED/NON-HUMAN/ONE OF MANY
No face or her face is obscured. A group of women all dressed and made up the same. No individuality. A product.
It doesn’t have to be like this- there is another way.
In researching for this blog post, I spent a fair amount of time looking for advertising that did not sexualise or objectify women. Unfortunately, this was a rather fruitless endeavor! I found two examples. One was ad agency, Badger and Winters. (Scroll up to the very top to see their work for lingerie company Naja, and more examples here.)
Badger and Winters
After advertising executive Madonna Badger tragically lost her three daughters and her parents in a fire on Christmas Day in 2012, she made the decision to no longer objectify women in her advertising.
Badger uses the following four criteria to determine if an ad objectifies women:
Prop: Does the woman have a choice or voice in this situation?
Part: Is she reduced to just a sexually provocative body part?
Plastic: Is the image manipulated to the extent that the look is not humanly achievable?
What if: Would you be comfortable to see your sister, best friend or yourself in this image?
You can see Badger and Winters work for lingerie company Naja. This ad campaign shows how it is entirely possible to sell lingerie without objectifying women or replicating porn-inspired scenarios.
Well Made Clothes
The second example is Well Made Clothes- an online marketplace selling clothing from the ‘world’s best’ fashion labels. All stock featured on the website must meet the criteria for one of their values. Their advertising presents women as whole people rather than faceless, objectified and interchangeable.
Handy hints for advertisers
In many ads, women are not portrayed as whole people. They are reduced to a series of sexualized body parts (or even just one), or their identity is based on their sexuality or sexual availability. Objectification occurs when a person is reduced to object status, or becomes a thing, rather than fully human. While this can happen to women or men, this objectification is much more frequently done to women.
Women are often depicted as idle, merely posing to be looked at. There are various examples of advertising for women’s active wear that do just this. Advertisers could have a powerful impact by showing women running, lifting and actually engaging in activity, rather than merely posing- see an example from Cotton On Body:
Audiences are diverse, and as such advertising should not be limited to images of young, thin, white, able-bodied women. Diversity in race, age, body type can send a great positive message that all bodies, all people, are valued.
Context is also important in advertising. While it may be appropriate and relevant for a woman to be depicted in a bikini at the beach, or to sell swimwear, this is a very different context from a woman in a bikini to sell tools, or an unrelated product. In the latter scenario the woman becomes a prop, a merely decorative object.
We’re heartened to see agencies like Badger and Winters committing to a higher standard, and we hope other companies follow suit.
Do you know of any other companies doing the same? Let us know in the comments!
Porn images are robbing children of their innocence, says Kerryn Baird, wife of Premier
CLARISSA BYE, Social Affairs Reporter, The Daily Telegraph
CHILDHOOD innocence is being swamped by a tidal wave of pornographic imagery, with NSW’s First Lady Kerryn Baird fearing we have “lost the argument” over sexually explicit material.
Kerryn Baird has a new role as ambassador for Collective Shout, which sticks up for girl’s rights and fights objectification. Picture: Justin Lloyd
The mother of three teenage children, and wife of Premier Mike Baird, said explicit imagery was assailing youngsters everywhere, from shopping centres to music videos and even via their devices.
Mrs Baird has signed on as an ambassador for grassroots girls’ and women’s rights advocacy group Collective Shout to help parents speak up.
Kerry Baird Family with husband Mike, daughter Cate and son Luke. Picture: Sam Ruttyn
Concerned for the future of her children Laura, 19, Cate, 17, and Luke, 13, Mrs Baird said parents faced a constant battle because it appeared the corporate world was “not understanding” and governments and police were “playing catch-up”.
“I feel we’ve become saturated and you don’t even notice, these things creep in and it’s the new normal — but it’s not normal,” Mrs Baird said.
“I want a world in which we describe girls not as sexy and hot, but as worthy, strong, healthy, active, imaginative.”
Just last week a Calvin Klein advertising display at Westfield Chatswood was removed after complaints by Collective Shout on behalf of a mother who was “horrified” to see the raunchy images while with her daughter.
Screen shot from the Collective Shout’s Facebook page, captioned: “Calvin Klein have a history of objectifying and sexualising women and girls.”
Calvin Klein did not comment but Westfield Chatswood said: “We shared these concerns with Calvin Klein and are pleased to report that they have replaced that particular artwork overnight.”
Mrs Baird said while parents might feel the issue was overwhelming, “we can have a voice and make an impact”.
“This is too important an issue to push aside,” she said.
“We can work together.”
Mrs Baird said accidental exposure to pornography — kids typing in “silly” words on search engines and being confronted by “quite explicit” pop-ups — was another worrying trend and one that can have “dreadful” ramifications: “Once innocence is lost you can’t get it back. It can just be a moment. Images impact children so strongly.”
Collective Shout co-founder Melinda Tankard Reist said she was delighted to have Mrs Baird on board.
From left, Charli Williams, 15, with her friend Jordan Van Esveld, 15, and her sister Madison Van Esveld, 13, are focused on fitness rather than body image. Picture: Jonathan Ng
Ms Tankard Reist said children were growing up in a “shadow cast by hypersexualised images and toxic messages, giving them unhealthy ideas about their bodies, relationships and sexuality”.
“Girls think they have to be hot and sexy,” she said.
“They live in a culture that rewards exhibitionism.
“We know this is having a terrible impact on their physical and mental health.
“How long do we go on for before saying, that’s enough?”
Collective Shout is also calling for shops and food outlets such as McDonald’s and KFC to stop playing explicit music videos in the middle of the day. “We’ve just become so numb to it as parents but when you bring your four-year-old to a fast food restaurant … you forget that (the videos) is going to have an impact on them,” Mrs Baird said.
Looking back on her own childhood in the 1970s, Mrs Baird said the stark contrast between her simple jeans and T-shirts and today’s clothing was troubling.
“You’ve got sexy little bras for four-year-olds. Why? Or words they wouldn’t even know what they mean,” she said.
“That’s not acceptable.”
Regentville mum Janet Lloyd well knows the pressures on daughters Jordan, 15 and Madison, 13.
They do cheerleading and dance but the focus is on fitness and strength, not appearance, using “age- appropriate dance (moves) and music”.
“That’s why I choose those classes, they’re very family-orientated,” Mrs Lloyd said.
“Children have to be children.’’
For best friend Charli Williams, 15, whose mother Clair is a fitness instructor, it’s also all about health rather than body image.
Our new ambassador in her first media interview in the role
The hypersexual world and its impact on young girls and boys
In the two weeks since you heard Donald Trump’s confessions – unintended – of groping women, the strongest response has come from US First Lady Michelle Obama. You may have heard her say that Trumps’ words shook her to the core.
Well, this culture has also shaken, and motivated, Kerryn Baird, who’s the wife of New South Wales premier Mike Baird. This week, Kerryn Baird became the new ambassador for Collective Shout, an advocacy group for women and girls.
Listen to the interview below:
Collective Shout, the grassroots campaign movement against the objectification of women and sexualisation of girls, announces Kerryn Baird as its new Ambassador.
The announcement was made at a fundraising event for the movement held at the Museum of Contemporary Art in Sydney last night for International Day of the Girl Child. Addressing the event was Ms Baird’s first function as Ambassador.
Attending the event with her was her husband and NSW Premier Mike Baird.
In her speech, Ms Baird said she decided to accept the invitation to become an Ambassador because she believed children were at risk of losing their childhood.
“I want more for our girls. And boys,” she said.
“Like many of you in the room, I have daughters. I have hopes for them. I want them to fulfil their potential. To be able to contribute.
“I want a world where words to describe girls not as sexy, and hot, but as worthy, strong, healthy, active, imaginative”.
Co-founder Melinda Tankard Reist, who also spoke at the function, said she was delighted to welcome Ms Baird as Ambassador.
“Kerryn heard me speak at a private girls’ school in Sydney recently. She asked what she could do to help the cause. I asked if she would consider becoming an Ambassador. She said yes!” Ms Tankard Reist said.
“We look forward to achieving more in future with her support.”
Great show of support for Collective Shout at MCA
MTR shares the work of Collective Shout
Our new ambassador Kerryn Baird addresses the crowd
CS volunteer Suzanne Spence, Chair Sarah McMahon, Kerryn and Mike Baird and National Operations Manager Coralie Alison
Woman’s Health Magazine editor Felicity Harley had said in response to the furore: “It is disappointing that this has become the focus rather than the phenomenal sporting talents of our Australian female athletes.”
And why do you think that was Felicity? It’s you and Women’s Health who caused this to be the case by sending spectacularly conflicting messages about what you valued in women. If it’s ‘phenomenal sporting talent’ you’re interested in, why pay four topless women to turn up? Were we supposed to overlook these almost-naked painted models parading at a signature event supposedly celebrating the sporting achievements of female athletes?
Since then, as the social media condemnation grew and Danielle Warby, a board director of the Australian Women Sport and Recreation Association, ramped things up with this piece, Women’s Health was forced into an apology.
The fact that at least one man admitted on Women’s Health Facebook page to getting off on the images shows how wrong they got it.
Initial reports left out the image of the model representing Cathy Freeman, painted in her designer one-piece Olympic running suit and she was not referred to. Perhaps this was to protect her dignity, I’m not sure. However, this insult to Freeman must be named. Of the four, her replica is the most recognisable.
I have some questions for Women’s Health. Where did you find the models? Who was the agency? Did Women’s Health make deliberate specifications regarding women’s breast size, for example? Who was hired to painted their bodies (including the logos just above one of the model’s nipples)? Who were the models hired to entertain exactly?
It’s one thing when men do this to women (most of the time). But when women facilitate the objectification of women and do so under a banner of celebrating sporting achievement, it’s even more depressing. Have sexualised representations of women, including women who have achieved greatly, become so normal and mainstream that even women editors of a popular women’s health magazine didn’t see a problem?
The Women’s Health Australia “I support women in sport awards” was held this week to recognise the achievements of Australia’s female athletes.
Women’s Health editor Felicity Harley said the night was “all about giving recognition and telling the stories of Australian sportswomen, who don’t get enough coverage for their efforts and talents.”
A worthy goal indeed. Harley is right – sportswomen don’t get enough coverage for their talents and efforts. The sexual objectification of female athletes is a long-standing problem in our culture which continues to have a negative impact on the health and well-being of women and girls and limits their participation in sport.
This makes the decision to hire topless women for the event – wearing only underpants and body paint -even more bizarre.
Female athletes and advocates for women in sport were quick to call out Women’s Health Magazine for reinforcing the sexual objectification of women in sport:
Danielle Warby, a board director of the Australian Womensport and Recreation Association asked Women’s Health editor Felicity Harley for an explanation. Harley responded by dodging responsibility and blaming the media.
Harley also hasn’t explained why Women’s Health Australia hired naked models.
Speaking to the SMH, Warby said “The sexualisation of women in sport is a massive issue,”…”These women are not athletes, they are naked and I don’t know why they are there.”
Here’s why this is important:
Sexual objectification undermines women and girls equal participation in sport.
Focusing on an athlete’s physical attributes in an overtly sexual manner can create anxiety and embarrassment for the individual. This may be compounded by a heightened body awareness already present in many female athletes. If the athlete does not feel she ‘measures up’ to an external judgment of her physique, her self-esteem may suffer.
A potential consequence of lowered self-esteem is compromised athletic performance. The athlete becomes distracted both on and off the arena of sport, and may be tempted into unhealthy eating habits. In younger athletes, where self-confidence may be less secure, the increased focus on the body because of sexploitation can lead to a poor body image. There is a wealth of research linking poor body image with increased risk of eating disorders or disordered eating behaviours.
(source: Jan Borrie, Shaping up to the image makers, Panorama, The Canberra Times, 27 May 2000)
A Magazine titled “Women’s Health” should know better than to pull a stunt like this. Our elite female athletes – and the young aspiring athletes looking to follow their example – deserve better.
Take Action! Make your voice heard – Tweet, Facebook or email
Tweet Womens Health Magazine @womenshealthaus
Tweet Australian Government is included amoung the sponsors of the event. Contact the Minister for Health and Sport Peter Dutton. @PeterDutton_MP
Profound experiences with W.A students on my last roadtrip.
Last month I spoke 27 times in three and a half weeks in the ACT, Queensland, Western Australia and New South Wales. I spoke on the objectification of women and sexualisation of girls in media and popular culture, the sexual world of the 21st century adolescent, pornography and young people, and the online life of girls to students, staff and parents at five schools, the Heads of Independent Co-Educational Schools conference, women’s events, a medical conference of 1000 medical professionals and at tour’s end a quick trip to the country to address the Upper Gwydir Landcare Association! (Was great to be out in the bush again, farmer’s daughter as I am).
There were many highlights – the privilege of delivering my message to thousands of people of course, along with runs along rugged coastlines and catching up with friends and colleagues – including Co-editor of Big Porn Inc, Abigail Bray who I hadn’t seen for two years. Every time I do these long trips, I’m reminded again what an honour it is to do this work and engage with so many people, especially young people. I wonder how I got so lucky. A 14-year-old just emailed me to say how much she was impacted by the message and that now she knew the career path she wanted to follow to make a difference in the lives of other girls. And this from a Deputy Head of School in NSW: “I just wanted to say what a profound effect you have had on me today… I intend to return in term three with a renewed determination to build the voice and the rights of our girls and deliver a consistent message to the boys that the values of respect and understanding are not lost.” Messages like these make it all worthwhile.
Possibly the most affecting experience was with students in W.A. I was moved by how openly they shared their struggles. Girls revealing mistreatment and pressure to adopt pornified roles and behaviours. The issue of girls being threatened with blackmail to send sexual images was raised with me a number of times. At one co-ed private school, girls didn’t want to leave the session, and continued to talk through recess and even the next period, insisting they needed longer to discuss the issues concerning them. (Thank you teachers to allowing them to do so). A group of 30 Yr 12 boys chose to skip lunch to talk longer – I’ve never seen boys voluntarily choose to do this before! They disclosed some of the pressures they felt in a culture that judges them for their appearance and trains them in callous behavior early on. One boy stood and cried as he shared his experience of being bullied and said he had no friends. It was difficult to keep a grip on my emotions when another boy moved from the front row to the back to comfort him. To see that boy put his arms around the one who was in pain…something else I rarely see, given how this world knocks the empathy out of boys from their earliest days.
When addressing co-ed schools where I’m talking with the girls, then boys separately (which is my preference), I often ask female students what messages they’d like me to pass onto boys. My colleague, W.A Collective Shout co-ordinator, Caitlin Roper, recorded the following messages from the W.A girls in Yrs 9-12 to their male peers. I’m hoping these might become discussion points to kick start conversations in other schools. I found them moving, some even plaintive and sad. What emerged for me overall was that while girls are distressed by the treatment of many (not all) boys, they really wanted to have good relations with them. Many lamented that in a sexualized world, everything had come to have a sexual meaning: they feared healthy friendships with boys might be lost if something didn’t change soon. Here’s what they asked:
• If we reject your request to send a sexual image, please don’t stop talking to us.
• If we are hanging out, don’t expect it is sexual.
• If we say no, accept it, don’t try to persuade us.
• Catcalling/ yelling out of cars/street harassment is not a compliment.
• If we are angry, don’t assume we are on our period.
• Stop commenting on our appearance. Value us for something else.
• Rape jokes are never funny.
• Porn and sex are not the same.
• Feminism is not female domination.
• If we cut our hair short, it doesn’t mean we are lesbians.
• If we have a close female friend, it doesn’t mean we are lesbians.
• We don’t all have the perfect body.
• We weren’t put on the earth for your entertainment.
• Think with your head, not what’s in your pants.
• Respect us more.
• Treat us like humans.
• Stop stereotyping us.
• Be a gentleman.
• Respect our boundaries.
• Don’t call us prudes for saying ‘no’/sluts for saying ‘yes’.
• It is never the victim’s fault.
• Just because we don’t say no doesn’t mean we are saying yes.
• Girls weren’t born to be decorative objects.
• Sex before the age of consent is illegal.
• Don’t make sexual advances based on how we are dressed- sometimes it is hot and we want to wear shorts.
• Stop making ‘kitchen’ jokes.
• We understand the boys are under pressure too.
Briefing on sexualisation, harms of porn with W.A MPs
While in the West, I was invited by the Hon Nick Goiran, W.A Legislative Council Member for South Metropolitan, to address a briefing of interested colleagues on sexualisation and the harms of pornography, and what they as legislators could do about the issue. Also with me were Collective Shout’s W.A coordinator Caitlin Roper and Victorian board member Coralie Pittman. I asked the reason for the hold up in the release of the W.A Children Commissioner’s report into the sexualisation of children, completed 18 months earlier. A week after my visit, it was finally released and tabled. (we are still analyzing the document and will report soon).
In a speech to parliament, Hon Nick Goiran said:
“I feel confident in speaking on behalf of all those who attended to say that we were all impacted by what we were told…We have to recognize that none of us has done enough in this space, and I feel somewhat energized by the briefing today to redouble our efforts. I hope that members who attended this briefing will join in this effort because if we cannot get things right in respect of the children of this state, frankly, I suggest that we should all pack up and go home. There is no more vulnerable group in our society than our children, and they are being continually bombarded with this imagery, which so much research has confirmed is harmful to them. I cannot think of an issue more important.”
Another take-no-prisoners piece from Collective Shout’s W.A director Caitlin Roper. This piece originally appeared at Everyday Victim Blaming.
If only ‘staying out of harms way’ was even possible
A few days ago I stumbled on this piece from Mercatornet: “Why taekwondo won’t save girls from date rape”, with the subheading, “What they really need is to stay out of harm’s way.”
Sadly, it is not unusual to see the burden placed on women to not get raped rather than on men to refrain from raping, the whole premise that women even have the ability to stay out of harm’s way is grossly ignorant at best. Mercatornet advises girls:
‘The basic rule of self-protection for young women should be don’t be in the wrong place at the wrong time. That includes a man’s room, his apartment, an alcohol-laden fraternity party, or even a well-known “party school.”‘
Leaving aside the fact that the author just advised women to avoid entire college campuses so as not to get raped, I refer to The Crime and Safety Survey by the Australian Bureau of Statistics.
In 58% of the cases, the offender was known to the victim. (RAINN’s statistics suggest this number is two thirds, or up to 73%, but at any rate, it is a significant majority.)
One of the most frequently recorded locations for sexual assault was the victim’s or another’s home (40%). While women can be raped by a stranger on a dark street, the far more likely scenario involves women being raped or sexually assaulted by someone they know- an intimate partner, a family member, a friend, co-worker or acquaintance. In their home. Tom Meagher, husband of murdered Jill Meagher, wrote a powerful piece illustrating this very fact.
What good is advising victims to avoid dangerous places when almost half are sexually assaulted in their own home, a supposedly safe place, by someone they know, who is supposedly trustworthy? Given this, what hope do women have of avoiding sexual violence?
Last year #SafetyTipsForLadies was trending on twitter. It was a brilliant and enlightening hash tag where women shared advice they had been given since they were young on avoiding sexual assault, highlighting how women’s lives are dictated by even the threat of men’s violence. As women pointed out often pointless and even contradictory advice that was impossible to carry out while functioning in the real world, it became increasingly clear that women have no real power to prevent men’s violence against them. The distinct message was that teaching women ‘don’t get raped’ does not prevent rape- that in order to see any meaningful change we must go to the source, and teach boys and men not to rape. We need to teach them to regard us as human beings rather than conquests or sexual objects whose bodies they are entitled to access as they please.
Mercatornet went on to suggest parents enroll their daughters in a religious school in order to avoid rape. Like religious institutions have the best track records when it comes to sexual abuse. Like men who go to religious schools don’t rape women.
I was seventeen when I met Jay at church. He was twenty-four. We hit it off quickly and became best friends. He was a guy from church, so I thought he was safe. The first time he sexually assaulted me it was at his house. His parents were home. There was no alcohol, I wasn’t enrolled in a party school, I was just at my friend’s house. I could not have conceived that my friend from church could have been a threat to me.
“Staying far out of harm’s way is the best form of self-defense,” says Mercatornet. If only ‘staying out of harm’s way’ was even possible.
An anti-violence activist who stood up to superstar rappers Tyler the Creator and Snoop Lion (aka Snoop Dogg) has revealed that she was terrified to leave her house and lived in fear of attack after receiving thousands of messages of vile abuse from fans of the rappers.
Talitha Stone, 25, has told MailOnline about the heavy toll her work has taken on her saying she wanted to ‘hide away and never do anything like this again’ after her attempts to have the rappers banned from entering Australia led to threats of rape and death from rap fans.
The abuse, which mainly took place on Twitter, included ‘death threats and saying things like they’re going to grab me in the alleyway, that I need a good f***, that they’re going to go for my family first. One said that they would hire someone to cut my t**s off,’ she said.
Talitha Stone, 25, is an anti-violence campaigner who received thousands of messages of abuse on Twitter after she protested Snoop Lion and Tyler the Creator being allowed in the country
Talitha Stone, 25, is an anti-violence campaigner who received thousands of messages of abuse on Twitter after she protested Snoop Lion and Tyler the Creator being allowed in the country
A high school student in Melbourne even posted what he thought was Talitha’s address online. The address was wrong, but it was only a street away from where Talitha was sharing a house with another girl.
‘Who knows what could have happened. It was not a fun time, I didn’t sleep much and jumped at noises. Every time I was alone I was panicked, I was so afraid, but at the same time I was so angry that this was my reality,’ she said.
The abuse started after Talitha created a petition to have Tyler the Creator denied a visa to enter Australia last year, on the grounds that his lyrics incited violence against women.
His songs include lines like: ‘You call this s*** rape but I think that rape’s fun, I just got one request, stop breathing’ and ‘I wanna tie her body up and throw her in my basement, Keep her there, so nobody can wonder where her face went.’
Talitha came to the attention of Tyler the Creator when she tweeted that he would be at a signing event in Sydney and suggested that the event organisers needed a lesson in what misogyny was.
Tyler the Creator retweeted her comment to his 1.7 million fans and suddenly her phone went crazy.
‘It was instant, oh my gosh, the barrage of threats, I couldn’t believe it. I was just sitting there looking at my phone, I was like: “Holy crap, what is happening? What have I done?”‘
When Talitha went to the police about the thousands of messages she had received, she said they laughed at her.
‘They were like: “Do you think we’re going to do anything about this? Do you know how often people come in here about threats of abuse and death on Twitter?” They just laughed at me like I was so stupid, they gave me a cyber safe brochure and sent me out.’
Talitha ended up going to Tyler the Creator’s Sydney show to film evidence of misogyny and she stood in horror as the rapper mentioned her during his set, dedicating his song, B**** Suck D***, to her.
Video of the concert shows Tyler the Creator, who seemed unaware that Talitha was in the audience, call out to the ‘f***ing w****’ who tried to get him kicked out of the country.
‘F***ing b****, I wish she could hear me call her a b****, too, f***ing w****. Yeah, I got a sold-out show right now b****. Hey this f***ing song is dedicated to you, you f***ing c***.’
He also said he hoped Talitha’s children ‘get some messed up STDs’.
Talitha said she was petrified that someone in the crowd would recognise her. ‘I honestly didn’t believe what I was hearing when he called me out. I was terrified.’
She reported him to the police, but they said there was nothing they could do.
The abuse continued for months after the concert and led to Talitha meeting with two executives from Twitter, which led to the introduction of the ‘Report Abuse’ button on the site.
‘I was like: this is ridiculous, where’s the protection for women? I got told to delete my account, that was my option. They were like, “Why are you fuelling this?” Me fuelling this? Are you kidding me? I’m speaking out against rape and I’m getting rape threats in return, yeah that makes sense,’ she said.
‘So much in me wanted to hide away and never do anything like this again, but at the same time it also fuelled me to keep doing this, I was like: There’s no way they’re going to silence me. It made me more determined,’ she said.
This determination gave her the energy to try to get Snoop Lion (aka Snoop Dogg)’s visa revoked when he came to Australia in January.
Her main objection to Snoop Lion was that he had admitted to pimping out girls in a Rolling Stone article in 2013, saying he had a bus follow him on his 2003 tour with ten women on it.
‘I could fire a b****, f*** a b****, get a new ho: It was my program. City to city, titty to titty, hotel room to hotel room, athlete to athlete, entertainer to entertainer,’ he said.
Again Talitha petitioned (unsuccessfully) to have Snoop Lion denied access to the country, again she was hit with an onslaught of abuse from the rapper’s fans.
She said that this time she received less abuse and Snoop Lion did not engage with her directly, but the impact of the abuse was a lot worse.
‘I didn’t have anything left in me, I couldn’t do it. I was completely drained. It’s just so exhausting and you just feel like, what’s the point sometimes, when is there ever going to be change?’
The Snoop Lion campaign was the third campaign the young activist has headed up, the first involved her trying out for the Lingerie Football League in 2012.
Talitha said she wanted to see what the experience was like and whether the League’s insistence that the women would be treated as athletes was true. She found that it wasn’t.
She said that walking into try-outs ‘was like walking up to a nightclub. We got told we had to have a dress code at the try outs – sports bra and short shorts. I had to take my top off so I had my sports bra on.
‘If we lost they would scream at us and call us a pussy and make a ‘pussy symbol’ above our heads. It was a huge joke.’
The reaction to Talitha’s exposé was her first experience of serious online abuse, with people taking to Twitter to threaten and attack her.
‘They were trying to scare me, with rape or death,’ she said.
Talitha is speaking out as she is about to return to work with women’s advocacy group Collective Shout after a six-month hiatus.
The Sydney woman became involved in advocacy work for women and girls after ‘frequent unwanted sexual experiences’ as a child and teenager.
‘It’s so sickening, I hate that this is a reality for women and it’s becoming more and more common,’ she said.
She began researching different organisations and read news articles before she stumbled on Collective Shout, a grassroots Australian advocacy group headed up by Melinda Tankard-Reist.
After the draining experience of her campaigns against the two rappers, Talitha took some time out – travelling to Europe, working a series of odd jobs and spending time with family and friends.
It is only in the last few weeks, almost six months after Snoop Lion was in the country, that she has felt able to pick up her advocacy work again.
‘I took a lot of time out. I had to put in boundaries. I’ve only just in the last month slowly, slowly got back into it,’ she said.
The next step for the young activist is a new role at Collective Shout speaking at schools around the country about issues to do with violence, pornography, eating disorders and the sexualisation of children.
She has been visiting schools for years alongside Melinda Tankard-Reist and can’t get over the fact that many of the students recognise her.
‘The young people at schools I’m going to, they’ve heard of me. I have young kids come up to me and say: “It is an honour, can I please shake your hand? You’re my hero.” It makes no sense to me. It is just overwhelming.
‘I’m doing this because I have to. I need to do this for them.’
Wicked Campers has once again violated Advertising Standards with its latest slogan “fat girls are harder to kidnap.” The vehicle hire company is a repeat offender, well known for printing vile and degrading slogans on its vans.
The Ad Standards Board has upheld many complaints against this company, but as reported by Mumbrella, Wicked Campers no longer bother to respond to such rulings.
Why would they? There’s money to be made – sexist, pornified messages are apparently a big hit – and there are no penalties for violating advertising standards. According to Wicked Campers, even violating the law is worth it. Here’s Wicked Campers on Facebook, mocking Queensland Police and gloating about the cheap fines!
Here’s a sample of some of the other misogynist messages Wicked Campers broadcast in the public space.
The Qld Government recently held an inquiry to determine whether the current system of advertising industry self-regulation is sufficient to prevent sexualised, objectifying or otherwise inappropriate content being broadcast in the public space.
Collective Shout participated in the inquiry and argued that self-regulation does not work. Wicked Campers is just one example of a repeat offender continually defying the advertising industry code of ethics.
The Parliamentary Committee Report was released in January 2014 with a list of recommendations which if acted on, would stop companies like Wicked Campers in their tracks.
Recommendations include significant and ever increasing fines for repeat offenders and a requirement for recalcitrant advertisers to submit to pre-vetting of future ad campaigns. We are calling on the Attorney General, the Minister for communities and child safety and the Qld Premier to act on these recommendations and make them law.
Violence against women is no joke and Wicked Campers have gotten away with this behaviour for too long. Your voice will make a difference!
Attorney General and Minister for Justice Jarrod Bleijie: email@example.com
Minister for Communities, Child Safety, Tracy Davis: firstname.lastname@example.org
Premier Campbell Newman: email@example.com
You might like to make the following points in your email:
I/We support the recommendations in the Parliamentary Committee Report for the Inquiry into sexually explicit outdoor advertising especially those that discuss financial penalties for advertisers that repeatedly violate the code of ethics
Companies like Wicked Campers should not be allowed to use slogans that degrade women and make light of violence against them for profit
Please take action on these recommendations and make them law.
Your voice DOES make a difference! If you have any questions, let us know in comments below. If you leave a valid email address (we will not publish your email address online) we can respond to your enquiry via email.
Antoinette Jones – Principal – Mitcham Girls High School
“Intelligent, passionate, brilliant, fearless… I could not recommend her more highly”
Dr Michael Carr-Gregg
“You continue to reset my shock meter…”
“As a teacher and parent I recommend all parents, in fact all people, to attend a talk by Melinda- it will open your eyes and awaken your subconscious.”
Heather Douglas – Parent – Pembroke School
“Melinda’s presentations to our parents, staff and full day workshops to students was inspirational, transforming the attitudes and thinking of all involved”
Paul Teys – Principal – Hunter Valley Grammar
“Melinda Tankard Reist’s presentation to Middle and Upper School students at Pymble Ladies’ College was absolutely brilliant!”
Justine Hodgson – English Faculty, Pymble Ladies’ College
“Melinda Tankard Reist has had a transformational affect on our school.”
Ms Stephanie McConnell, Principal – Turramurra High School
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