What is Collective Shout?
Collective Shout is a new grassroots campaigns movement mobilising and equipping individuals and groups to target corporations, advertisers, marketers and media which objectify women and sexualise girls to sell products and services.
Collective Shout will name, shame and expose corporations, advertisers, marketers and media engaging in practices which are offensive and harmful especially to women and girls, but also to men and boys.
Collective Shout is for anyone concerned about the increasing pornification of culture and the way its messages have become entrenched in mainstream society, presenting distorted and dishonest ideas about women and girls, sexuality and relationships.
Collective Shout builds on work carried out in recent years around the issue of objectification and sexualisation. This includes research like Australia Institute’s Corporate Paedophilia report, the American Psychological Association’s Taskforce on the Sexualisation of Girls and a number of books – including the newly released Getting Real: Challenging the Sexualisation of Girls. The harms associated with the increasing sexualisation of childhood and objectification of women has been raised in recent times by community groups such as Kids Free to be Kids, and many others concerned with children’s health and wellbeing.
A common response to issues relating to the objectification and sexualisation of women and girls is ‘What can we do about it?’ People want to act, but get weighed down and frustrated by complicated complaints procedures, a lack of community support and too often, inadequate responses from the targets of their complaints. Collective Shout will make it easier: it will be a ‘one-stop shop’ for concerned people to make their voices heard.
It’s time to direct the widespread concern on this issue into a series of hard-hitting and targeted campaigns to bring about the change needed.