Woman’s Health Magazine editor Felicity Harley had said in response to the furore: “It is disappointing that this has become the focus rather than the phenomenal sporting talents of our Australian female athletes.”
And why do you think that was Felicity? It’s you and Women’s Health who caused this to be the case by sending spectacularly conflicting messages about what you valued in women. If it’s ‘phenomenal sporting talent’ you’re interested in, why pay four topless women to turn up? Were we supposed to overlook these almost-naked painted models parading at a signature event supposedly celebrating the sporting achievements of female athletes?
Since then, as the social media condemnation grew and Danielle Warby, a board director of the Australian Women Sport and Recreation Association, ramped things up with this piece, Women’s Health was forced into an apology.
The fact that at least one man admitted on Women’s Health Facebook page to getting off on the images shows how wrong they got it.
Initial reports left out the image of the model representing Cathy Freeman, painted in her designer one-piece Olympic running suit and she was not referred to. Perhaps this was to protect her dignity, I’m not sure. However, this insult to Freeman must be named. Of the four, her replica is the most recognisable.
I have some questions for Women’s Health. Where did you find the models? Who was the agency? Did Women’s Health make deliberate specifications regarding women’s breast size, for example? Who was hired to painted their bodies (including the logos just above one of the model’s nipples)? Who were the models hired to entertain exactly?
It’s one thing when men do this to women (most of the time). But when women facilitate the objectification of women and do so under a banner of celebrating sporting achievement, it’s even more depressing. Have sexualised representations of women, including women who have achieved greatly, become so normal and mainstream that even women editors of a popular women’s health magazine didn’t see a problem?
The Women’s Health Australia “I support women in sport awards” was held this week to recognise the achievements of Australia’s female athletes.
Women’s Health editor Felicity Harley said the night was “all about giving recognition and telling the stories of Australian sportswomen, who don’t get enough coverage for their efforts and talents.”
A worthy goal indeed. Harley is right – sportswomen don’t get enough coverage for their talents and efforts. The sexual objectification of female athletes is a long-standing problem in our culture which continues to have a negative impact on the health and well-being of women and girls and limits their participation in sport.
This makes the decision to hire topless women for the event – wearing only underpants and body paint -even more bizarre.
Female athletes and advocates for women in sport were quick to call out Women’s Health Magazine for reinforcing the sexual objectification of women in sport:
Danielle Warby, a board director of the Australian Womensport and Recreation Association asked Women’s Health editor Felicity Harley for an explanation. Harley responded by dodging responsibility and blaming the media.
Harley also hasn’t explained why Women’s Health Australia hired naked models.
Speaking to the SMH, Warby said “The sexualisation of women in sport is a massive issue,”…”These women are not athletes, they are naked and I don’t know why they are there.”
Here’s why this is important:
Sexual objectification undermines women and girls equal participation in sport.
Focusing on an athlete’s physical attributes in an overtly sexual manner can create anxiety and embarrassment for the individual. This may be compounded by a heightened body awareness already present in many female athletes. If the athlete does not feel she ‘measures up’ to an external judgment of her physique, her self-esteem may suffer.
A potential consequence of lowered self-esteem is compromised athletic performance. The athlete becomes distracted both on and off the arena of sport, and may be tempted into unhealthy eating habits. In younger athletes, where self-confidence may be less secure, the increased focus on the body because of sexploitation can lead to a poor body image. There is a wealth of research linking poor body image with increased risk of eating disorders or disordered eating behaviours.
(source: Jan Borrie, Shaping up to the image makers, Panorama, The Canberra Times, 27 May 2000)
A Magazine titled “Women’s Health” should know better than to pull a stunt like this. Our elite female athletes – and the young aspiring athletes looking to follow their example – deserve better.
Take Action! Make your voice heard – Tweet, Facebook or email
Tweet Womens Health Magazine @womenshealthaus
Tweet Australian Government is included amoung the sponsors of the event. Contact the Minister for Health and Sport Peter Dutton. @PeterDutton_MP
Have you seen the recent bus “gang rape-inspired” photo shoot in India? Or Vogue Italia’s video showing a woman killed by an intruder in her house? Or the Bulgarian makeup ad showing bruised women with the tagline “Victim of Beauty”?
There appears to be a theme of fashion advertising increasingly using images of women being killed or tortured or violated in some way, usually by men.
What’s this all about?
All these young women were victims of acid attacks in India.
Rupa (right) has now designed her own fashion range. The Herald Sun has featured images from the shoot. It is just the best fashion photo shoot I think I’ve ever seen. Despite their suffering, multiple operations, the cruelty they have suffered, they appear radiant and determined to embrace life. Their courage shines and shames their abusers.
Indian designer Rupa, along with her friends Rita, Sonam, Laxmi and Chanchal modelled the clothing from her new range, Rupa Designs for photographer Rahul Saharan. All five women are the victims of acid attacks, which are very common in India.
In 2008, Rupa suffered extensive injuries after her stepmother threw acid in her face while she was sleeping.
“I always wanted to be a designer but after the attack there was a pause in my life,” the 22-year-old told the Daily Mail . “I was so insecure and embarrassed by my scars, I used to cover my face with a scarf,” she said.
“I always hung onto my dream but I never knew that one day it would be possible and I would be launching my own label.”
Rupa now works with the Stop Acid Attacks organisation, which helps survivors ease back into society.
If you are moved by what you have just seen and read, please decide right now to support Rupa to establish her own business to sell her lovely designs and support herself.
Our Goal is to rent a shop for Rupa in a decent locality in Delhi which Rupa can decorate as her boutique. We want to also provide her with the initial capital for her shop so that she can buy the equipment and employ other acid attack survivors to work with her.
Brothel legalisation: a Top End race to the bottom
…Tollner’s proposal to brothels is particularly cynical, given the population demographics of the Territory. As LNG development proceeds in Darwin, the city will host increasingly large numbers of white, cashed-up men who are a well-worn target consumer group of the sex industry.
Only a small proportion of these men (roughly 15 per cent) are likely to seek out a woman for prostitution, but a greater proportion are vulnerable to “opportunistic” patronage facilitated through semi-prostitution venues like strip clubs, advertising and touting, and all-male group activities like visiting a brothel after a night out drinking.
The sex industry stands to commercially benefit from Tollner’s proposal to legalise brothels through capturing this segment of the market that isn’t inclined to ring one of the NT’s legal outcall agencies.
The sex industry is keen for Tollner’s amendment to be made to the NT’s Prostitution Regulation Act because it would acquire a legitimate shop-front in the Territory. According to research, legalised brothels hamper efforts to detect illegal venues, normalise and encourage public acceptance of the pimping of women for prostitution, and foster an environment that is welcoming of sex tourists for economic gain.
Legal brothels act as “hidden-in-plain-sight” housing for trafficked women, and the Queensland Government has been forced to issue guidelines for “sleeping accommodation for sex workers” to stop the practice.
The Territory is a prime destination for women trafficked from South-East Asia, and also for homeless women, particularly from Aboriginal communities. Sex industry entrepreneurs in the Territory currently run into legal trouble setting up groups of women in apartments to be housed and pimped, but legal brothels would solve this problem….Read full story
Dr Caroline Norma is a lecturer in the School of Global, Urban and Social Studies at RMIT University, and member of Amnesty Australia.
We continue to be sold a line by the promoters and profiteers of Legends Football League (better known as Lingerie Football League, the re-branding means little) that this is a legitimate sport.
Let’s see what the fans think. Here’s a snag of their comments taken at 4.15pm today. Only one comment refers to a player’s talent.
Sportswoman daughter rejected at last minute for being ‘too fat’: dad speaks out
Randy send this comment to Collective Shout’s Open Letter on the LFL. Read it and see the way his daughter was treated and why he no longer supports LFL.
Posted 9 Dec ’13 at 8:10 pm |
Until Saturday night 8 December I was a staunch supporter of the “rebranded” LFL. That was until my daughter who flew to Sydney to represent her State was told that she was not approved to wear the uniform. Previously that month she had submitted a bikini photo as required so that her body shape could approved to wear their skimpy gym outfit. Now she has no problem with the lack of uniform and has for the last 18 months lived for nothing but LFL. At 18 years old and coming from an elite swimming background she wanted to play a team sport that challenged her and she thought LFL was it. Well at the end of the day it does not matter how good you are, if Mitch Mortaza thinks your too fat to wear his uniform. Since the debacle on Saturday night my daughter has been contacted by the coach of the NSW Surge with words of encouragement . My daughter is a large framed girl, that’s why she is unstoppable in defence or so we have been told by many who have seen her. So why would you bench a player who would do nothing but promote the sport as a real game, simple Mitch Mortaza and his cronies only want skinny women in his skimpy uniforms. Sure my daughter is not a size 8, 10 or even 12 for that matter. But she is a very athletic and lethal size 14 and had she played on Saturday night there would a few NSW players hurting still.
Keep adult entertainment off the footy field
Michelle Dean lives in WA and has been speaking out against the Lingerie (Legends) Football League. Here she tells us what she has been doing to stand against sexploitation of women’s sport.
When I became aware of the LFL and exactly what it involved I knew I had to voice my complaint about how demeaning and objectifying it is to women and girls.
I initially contacted the Department of Sport and Recreation in WA. I asked what requirements or processes there are for a sport to set up and be considered legitimate here in WA (with particular reference to the LFL). They advised:
“There is no state government process; the approval process for events rests with the venue/land owners. This is based around the venue owner operator insuring (sic) that the event they are approving in their venue does not break any laws or health regulations. Whilst the activity may be seen as poor taste and sexist it does not breach any laws or regulations. It is therefore up to the venue to determine if suitable to be linked to their venue”. Read more here
The NRL claims to care about treating women equally and eliminating sexism
So how does the Penrith Panther’s official partnership with the LFL help girls and women feel included and not valued only for their bodies? (me and my colleagues have been asking this question of the NRL on twitter, with no reply).
‘Roxy and the “sex sells” agenda of surf corporations a la Big Surfing are completely disconnected from what we know surfing to be about: freedom. We don’t want what you are selling’
When writing my column on the objectification of women in sport, I came across the writings of American surfer and Women’s World Longboard champion Cori Schumacher. I was impressed. Cori can both surf and write. I can only write. But she makes me want to surf! You’ll see why in this piece which she has given me permission to reprint in full.
Crossing the threshold from land to sea, the weights of gender and sexuality attached to the wings of my soul fall away. It is as if the ocean itself has the power to remove the stench of centuries from this form; a body I was born with, did not ask for but have found a way to cherish despite all the messages received from a world that would label me as second-class, nearly worthless, save for a tiny window in time if I were but to follow the intense pressures to submit to an ogling gaze that deems me worthy if I relentlessly give away my true power to embrace an ephemeral faux-power wrapped up in beauty and youth.
Let us be clear as to what this ephemeral faux-power of sexualized beauty entails:
“The answer to who has the power in these videos is blatantly clear.
We are the ones constantly depicted naked or semi-naked, in hyper-sexualized ‘biting-our-lips, batting-our-eyelashes’ demure, weak and submissive poses. It’s a position that signals vulnerability. You can’t be naked, while everyone else is clothed, and be in power. You can’t be naked and be the one in control. You can’t be naked and be the one choosing. To be naked is to be exposed; to be weak. Ultimately, it’s to be powerless.
Even when women are sold the story that their beauty is power over men, it is a deceptive and temporary truth. It’s baseless power. It is the kind of power that only exists in relation to a man’s desire. In this equation, women are defined only in relation to the men in their lives; only to the hard-ons they can incite. In these videos they’re always the cheerleaders to the male ego, standing on the sidelines, prancing around in panties, smiling with a come-hither, non-threatening look…” -Toula Foscolos
When conversations around women’s sexualization rise, the most eclipsing and ignorant of responses seeks to polarize our conversations between those who are prudishly opposed to a woman embracing her sexuality and those who are in-touch and empowered through their sexualized nakedness. Please. Women and men, our sexualities, our genders, our desires, how they are exploited and maintained, expressed and repressed, are far more complex than this simple polarization, both in the good ol’ USofA and abroad (yes, that’s right, even the French are engaged in this conversation). The conversation as it stands is due for expansion.
That is, an expansion in the conversation around the difference between the commodification of sexuality for the gain of profits and exposure for a few elite vs. the truly empowering freedom found in working to release both men and women from this circular conversation of a relentlessly disempowered binary that does nothing to celebrate our complexity as human beings.
Sex Sells (seriously, again?)
When I hear the hauntingly redundant “sex sells, so who is losing here” argument I wonder at the absolute lack of imagination and empathy this entails. Rather than argue abstracts, however, I find that it is much better to use specific examples to illustrate who loses when image and sex become the ideas sold rather than the promotion of agency, efficacy and non-image oriented achievement.
Anna Kournikova became the poster-child for sexualized female tennis beginning in the late 1990s. She inspired quite a bit of debate around image and achievement similar to the conversation surrounding Steph Gilmore’s recent trailer for the Roxy Pro. Though what was said regarding Kournikova cannot be said of Gilmore (exemplified by the use of the “Anna Kournikova” in the lingo of some poker card playing variations meaning a hand that “looks great but never wins”), we can look at the impact of Kournikova and the likes of Maria Sharapova in women’s tennis easily enough now that time has passed and draw parallels to who will lose when we allow this unimaginative and lazy rhetoric of “sex sells” to infiltrate surfing or other women’s sports, for that matter.
Marion Bartoli, who recently won the prestigious Wimbledon championship, has had to deal with the most disgusting and pathetic of the dark side of the sexualization of tennis. After winning her first grand slam trophy, BBC TV and radio sportscaster John Inverdale felt the need to comment that she was “never going to be a looker” to which Bartoli responded with the courageous comment featured in the above image. This however was light commentary compared to the “fans of tennis” who decided to let loose a tirade fit to inspire projectile vomiting. Even in the midst of accomplishing one of her greatest dreams, Bartoli has to deal with the sexism that persists for women in sport. This is a loss, not only for tennis, but for female athletes in the future who are no doubt reading all about this. Sexism persists.
“Sex sells” is regurgitated tripe that should be divested of its cowls. Sex sold product when sex in our culture wasn’t visible. Now that sex is everywhere, it is easy to gaze at it as an artifact of creativity and innovation, and indeed, gazing is all sex-used-to-sell is good for these days. A new generation of consumers (whose views translate to purchasing, which is ostensibly what companies like Roxy want) is more attracted to values-driven companies than lifestyle-fetish fodder (as exemplified by the fact that Patagonia saw growth over the last recession by 25%-30% annually while companies like Quiksilver and Billabong continue to lose millions). Sexy marketing once was an innovative way to fill a vacuum only to be found in magazines tucked under the beds of adolescent males, but with this vacuum filled to overflow in the culture-at-large, it has become as redundant and banal as commercials for pharmaceuticals on television.
“There was this one time that I saw an ad that objectified men and it didn’t offend me…”
I suppose it would be just as impossible to explain what it feels like to be a woman in the world and how surfing can be a moment of respite amidst the sexist noise to some as it would be to explain to these victims of sex-trafficking how Steph Gilmore’s trailer for the Roxy Pro 2013 might exemplify Steph embracing her “power” as a woman.
Although some, like Dustin Hoffman, have honestly delved into this question with moving and resonant results.
Why do women run to the sea? Ask yourselves this. What does it mean to cross-over from a culture-land of trauma into a sea of freedom and how impossible will it be to get others to understand how hard some will fight to retain this space where we can release the weight of gender and sexuality imposed on us by our culture-at-large?
If you want to embrace the ephemeral, it’s your life. No one should tell you what or how to use your body. But don’t pretend we are empowering the future here or that it is good for anyone else. This trend shows a complete lack of regard for the health of future generations of female surfers and does not bode well for the future of men’s surfing either. Do you see it yet? The first rumblings of it in the bare-chested way the top 34 male professional surfers are being presented to fans during 2013′s ASP contests?
Cori has a petition against Roxy at Change.org Sign here
As a teenage girl growing up in country Victoria, I was an avid reader of The Age. It inspired in me a passion for journalism. I did work experience on the local paper and went on to study journalism at RMIT. I scored a cadetship and began my life as a working journalist. A few years later I was awarded a scholarship to study journalism in the U.S. While in the States I submitted my first feature piece to Rosemary West then editor of the Age ‘Accent’ section. She ran it. I returned and began writing freelance. Now I’ve been given a gig as a columnist with Fairfax including The Age. My columns will appear every fortnight. Here’s the first, which appeared on Sunday.
Women judged to not possess hot bodies, or who fail to exude sex appeal to the ogling masses, are unworthy of sporting pursuits.This is the verdict of many voyeuristic spectators who saw French player Marion Bartoli win the Wimbledon women’s singles trophy last weekend. Her skill on the court was irrelevant. Bartoli didn’t conform to the sexy sporting babe norm. How dare she even show up with a racquet?
Worse still, this ”oily-faced bitch”, without the requisite sexy body, defeated a tall ”good-looking” blonde, Germany’s Sabine Lisicki. This was treated as a crime against humanity. Bartoli was subjected to a public shaming – a stream of eviscerating cyber disparagement for her appearance. Comments included Ellis Keddie’s: ”How is bartoli a professional athlete and fat as f—?” and London’s Stifler: ”Bartoli you fat shit. I don’t want an ugly bitch to win.”
Yet another described Bartoli as ”too ugly to be raped”. She was ridiculed as a lesbian and told to have her penis removed – ”see if she’d win then”.
In the global eroticisation of women in sport, what’s the point of a woman competing if she can’t provide eye candy to the men?
Has a male tennis player ever been subjected to such mob vilification for not conforming to a sexualised beauty? Do men endure such excessive focus on their bodies?
Shortly after Bartoli won, BBC Radio 5 commentator John Inverdale said: ”I just wonder if her dad … did say to her when she was 12, 13, 14 maybe, ‘Listen, you are never going to be, you know, a looker. You are never going to be somebody like a [Maria] Sharapova, you’re never going to be five feet 11, you’re never going to be somebody with long legs, so you have to compensate for that.
”’You are going to have to be the most dogged, determined fighter that anyone has ever seen on the tennis court if you are going to make it,’ and she kind of is.”
Bartoli bravely dismissed the comments: ”It doesn’t matter, honestly. I am not blonde, yes. That is a fact. Have I dreamt about having a model contract? No. I’m sorry,” she said. ”But have I dreamt about winning Wimbledon? Absolutely, yes … and I am so proud of it.”
The hypersexualisation of female athletes means a woman’s strengths are ignored. Reinforcing appearance over talent means sportswomen are openly abused in the public space.
Remember when swimmer Leisel Jones’ body shape was pilloried during the 2012 Olympics? Jones, the first Australian swimmer to compete at four Olympics, was judged out of shape (read ”fat”). English weightlifter Zoe Smith was labelled a ”bloke” and a ”lesbian” on Twitter. She went on to break the British record for the clean and jerk. American gymnast Gabby Douglas was criticised for her hairstyle. She won two gold medals.
In this appearance-based culture, girls get the message that to play sport, especially at high level, is to be subjected to judgment. Only certain body types need apply. This is reinforced by the Roxy Pro surfing promotion featuring a slim blonde in something akin to a lingerie shoot.
Hawaiian surfer Keala Kennelly wrote on Facebook that she thought the promo looked like an ad for a gentleman’s club or escort service. ”It says to me, ‘Who you are as an athlete is not important, what is important is that you have a hot little rig guys can perv on. As somebody that has fought so hard all my life to be respected in the surfing industry for talent not tits, its [sic] just really frustrating to see Women’s Surfing going in this direction.”
In Huck magazine, surfer Cori Schumacher wrote: ”I hoped that they would be able to focus more on their surfing ability rather than being burdened by a sexually available, blonde, fit image that took much time and money to maintain. But … the trend of focusing on the bodies and sexuality of female surfers seems to have grown worse.”
Girls need to be inspired by representations of women mobilising their gifts and abilities to reach their goals in sport and life. But, by age 14, girls are dropping out of sports at twice the rate of boys, according to the US Women’s Sports Foundation.
The Roxy and Wimbledon examples won’t inspire girls to take up sport. If you don’t look ”hot”, you may as well sit on the sidelines. And that’s the last place we need our girls to be.
Hollie McNish rejects public shaming for breastfeeding her daughter
I have breastfed four babies. I’m a big fan. I know all the arguments to support it. But I’ve never heard anything quite like this.
Listen to Hollie McNish, a published UK poet and spoken word artist, expose what it is like to be publicly shamed for breastfeeding in this You Tube video. Then tell me women don’t have a right to breast feed in public.
“I thought it was OK.
I could understand the reasons.
They said: there might be a man or nervous child seeing this small piece of flesh that they weren’t quite expecting.
So I whispered and tiptoed with nervous discretion.
But after 6 months of her life sat sitting on lids,
Sipping on milk, nostrils sniffing on piss,
Trying not to bang her head on toilet roll dispensers,
I wonder if these public loo feeds offend her,
‘Cause I’m getting tired of discretion and being polite.
My baby’s first sips are drown-drenched in shite…”
Whenever I pick up the latest issue of teen girl mags, I hope to find articles which might inspire a global vision in girls, expand their horizons and help them see they can make a contribution in the world. So I was very pleased to see the piece: ’Who runs the world? Girls!’ While the header is somewhat exaggerated, the article describes the different lives and rights of girls around the world and gives examples of young women working to change their cultures. The campaigning of Malala Yousafzai, 15, for the rights of girls to an education in Pakistan is included. You may recall she was shot by the Taliban in October last year and is now recovering in the UK. Readers can log on to educationenvoy.org to learn more. Arranged marriage and not allowing women to drive are examples of denial of rights of women in Saudi Arabia. Manal al-Sharif (who I had the pleasure of hearing speak via a Skype presentation at the Great Women Inspire event in Brisbane on International Women’s Day in March) was arrested for driving a car in 2011 and initiated the Women2Drive campaign which readers are encouraged to support on Facebook. Sexual violence in India is highlighted, with readers encouraged to join the OneBillionRising.org movement against it. In the US, Julia Bluhm, 15, collected 84,000 signatures for an online petition asking Seventeen magazine to stop retouching pics. Staff have now signed a Body Peace Treaty pledging never to alter a model’s face or body. My only quibble here is the treatment of North Korea. Amnesty International, writes GF, “alleges that North Korea imposes severe restrictions of association, expression and movement.” The horrendous human rights violations against North Koreans by its own rulers are not mere allegations! An estimated 200,000 are locked away in prison camps (gulags). First-hand accounts demonstrate the reality. “North Korea’s prison camps are a closed-off world of death, torture and forced labour where babies are born slaves, according to two survivors who liken the horrors of the camps to a Holocaust in progress.” GF mentions North Korea’s imposition of officially approved hairstyles which yes, indicates a certain lack of freedom. But perhaps forced labour, being tortured in a concentration camp or watching your family starve as a result of your Government misdirecting money to create the world’s biggest militarised state are also worthy to include. North Korea is also described by GF as ‘a self-reliant’ state. That’s one way of putting it. Totalitarian is another. And I’m not sure how self-reliant is a country where 16 million people require food aid according to the UN. (I would love GF readers to read The Orphan Master’s Son, the 2013 Pulitzer prize winning novel by Adam Johnson. While fictional, it draws from real suffering of the people of North Korea. It’s one of the most profound books I’ve ever read). Read more here
It appeared on Huffington Post last month but I’ve only just read it. It is the kind of piece which needs to be read slowly, and a few times, it contains so much to absorb. Here’s an extract:
The problem is determining at what stage she started to cede her self and becomes, in her own eyes, mainly some (bright, young) thing other people see and use. This process begins much earlier than when a girl is 15 and maybe buying thongs.
In general, parents, schools, counselors, “concerned” adults aren’t openly confronting the unrelenting pressure girls feel to base their self worth on being beautiful, perfect creatures idealized for the sexual and breeding purposes of others. For many people, girls and women are biologically meant to be available to boys and men in these ways. Our default is “Yes!” and “Of course!” You know the kind of being I’m talking about — females whose purpose, abstracted, divine or biological, is to look out for boys and men and guide them to ultimate pleasure and eternal happiness. Hey, aren’t Victoria’s Secret’s models called ANGELS? What a visually pleasing, totally random and meaningless coincidence.
Once a self is ceded it’s hard to get back. Regardless of a girl’s or woman’s age, this kind of objectification and “sexualization” results in a performance. It’s not about being a sexual person, it’s about acting out someone else’s idea of a sex object. And… what girls and women want, feel, need and experience are irrelevant unless they help fulfill the dreams of boys and men. The impact is real, meaningful and measurable. It’s also serious and not at all entertaining.
Girls who conform well and internalize their “thing-ness” don’t miraculously stop doing it when get their driver’s licenses. It NEVER ends. Read the full article here.
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