Men are stereotyped too
Came across this father’s day ad in The Weekend Australia magazine.
Right here we have a snapshot of the stereotypes that limit men and contribute to socialising them into standard – and often harmful – ways of behaving.
The ad spruiks six SBS DVDs for dad. The first is ‘The Killing’, the second ‘Erotic tales’ and the next four are soccer matches.
Death, sex and sport. What more does a man need? The heading says ‘DAD. DVD. DONE’. I wonder who is purchasing ‘Erotic Tales’ for their father? “I’ll have an Erotic Tales for my dad thanks. Oh hang on make that two, I’ll get one for grand-dad as well”.
Is this how men want to be seen? The men 
I know and mix with don’t.
This socialisation into sex and violence starts early. I recently interviewed Maggie Hamilton about her new book What’s Happening to Our Boys? She argues that we are knocking the tenderness out of boys at the youngest of ages. If you read my post on computer games for boys, you will have to agree.
In the same way women are resisting negative and harmful stereotypes about them, men need to as well. Including on father’s day.
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