ON Bookworld’s website, you can find My first cupcake decorating book, Children’s book of art and Children’s book of mythical beasts. But until recently, other beasts lurked among the titles hosted by the online book seller, the rebranded version of Borders.

Hundreds of titles appeared under the heading, Incest, titles far too explicit, not to mention disturbing, to be mentioned here.

Incest is a criminal act of abuse against children. About one-in-four is a victim of child sexual abuse. Yet companies are profiting from selling incest-themed fiction, supporting the views of abusers or potential abusers that it is acceptable to have sex with (i.e. rape) children.

Bookworld says it is working on solutions to monitor content more closely.

‘‘We agree with you that these titles should not be on sale and are very grateful that we have been made aware of them so that we can remove them from the site and ensure none like them will be available on Bookworld in the future,’’ said Bookworld’s Kim Noble.

While their prompt response is welcome, didn’t one staffer notice the titles and ask questions? And while Bookworld says it didn’t market the titles, surely carrying them at all achieves the same thing?

Why no audit checks of the data feeds they were channeling through their site? Why effectively traffick contraband materials without checking they weren’t breaching Australian laws?

It is just the latest example of the mainstreaming of child sexual assault material.

The Federal Government has established a royal commission into institutional responses to child sexual abuse. There are various other state and internal inquiries. Rightly so. The issue is a blight on our nation and everything must be done to stop it. But while millions are spent on these inquiries, we live in a culture which sends messages that child abuse is sexy. There’s no inquiry into the permission-giving drivers which encourage and enable the sexual abuse of children.

Like teen-themed sex toys which eroticised sex with girls advertised through Condom Kingdom; or a Melbourne sex store advertising a ‘‘back to school’’ sale complete with school uniforms, blackboards and apples for the teacher.

Amazon also lists incest titles. Last year, a global campaign forced a recall of A paedophile’s guide to love and pleasure.

Then there’s porn in the corner store. Pictures include one of a girl (allegedly over 18 but posed as a child, which is illegal) on a bed in bobby sox and pigtails, holding a hand puppet.

For years, child development advocates have called for action, sending multiple copies of illegal titles to the Classification Board. Board chief Donald McDonald has written hundreds of ‘‘please explain’’ letters to porn distributors but none bother replying. The board’s annual reports bear that out, documenting ‘‘no reply received’’.

The system is broken. Jeff Sparrow’s new book, Money Shot, reveals the contempt porn profiteers have for the system. Those in the industry say the risks of getting caught aren’t that great. Sparrow writes: ‘‘The adult industry of Australia was almost entirely outside the legal system . . . the remote possibility of a fine was like the spectre of shoplifting, an annoyance that just went with the trade.’’

Why haven’t state and federal attorneys-general, who are responsible for classifications, done anything to intervene?

Melbourne author Jayneen Saunders wrote Some Secrets Should Never Be Kept about helping children stay safe from child sexual abuse, but she has struggled to get a publisher and has been prevented from reading from the book at public places such as libraries, because of the nature of the content.

Yet, mainstream companies can profit from trading in products encouraging child sexual assault.

All these permission-giving examples undermine child protection. The idea it is acceptable to fantasise about children is given the tick by those who profit from trading in such fantasies.

If we are serious about addressing child sexual assault, when are governments going to address the culture which fuels and feeds it?

Despite the fact the system is stuffed, the Australian Law Reform Commission has endorsed selfregulation.

There are endless complaints about all the above and more, but the system doesn’t change.

I’ll vote for whoever decides to take this seriously.

Published in the Sunday Herald Sun March 3 2013