It’s not every day you get a magazine and a song dedicated to you.
But this week, my friends and I received both.
Now defunct Lad’s Mag Zoo Weekly devoted its final issue to us with this cover.
Apparently, protesting the objectification of women and messages promoting violence against women (drunk girls are a ‘green light’, for example) makes you a killjoy now. We didn’t find much joy in the mag’s pages, as documented in Collective Shout’s storify.
Young designer and activist Laura Pintur, 23, led our campaign. It was great to see her face on ABC’s Media Watch Monday night, in an extract from the video she made for The Guardian. The facts she presented stand in contrast to the depiction of the mag as just for a laugh and ‘schoolboy humour’. Such nudge-nudge-wink-wink depictions trivialized Zoo’s actual content. The kind of content which caused 20-year-old Coles employee Shannen to protest to management through her union.
When asked by a journalist on twitter for her reaction to Zoo’s final cover, Laura replied:
Zoo’s closure was reported on our website as follows:
Goodbye Zoo Weekly, you won’t be missed
We were pleased to report that after our successful campaign to get sexploitation mag Zoo Weekly out of Coles supermarkets Bauer Media announced the sexist lads mag was closing.
This week Zoo Weekly released their last edition ever. We’re glad that pornographers will have one less outlet now to push porn to underage boys. See content from inside Zoo mag (warning, graphic).
ABC’s Media Watch referenced our campaign, quoting Collective Shout’s Laura Pintur.
In May a young woman called Laura Pintur began a campaign backed by Collective Shout to persuade Coles and Woolworths to take Zoo off their shelves on the grounds that it was fostering hostile and aggressive attitudes to women:
“LAURA PINTUR: A British university compared lads mags with comments from convicted rapists. It found that people could not distinguish the source of the comments. That is, Zoo users’ language practically indecipherable from that of sex offenders. It also asks readers to send in pictures of their girlfriends’ breasts to win a boob job.” — The Guardian, 21st May, 2015
Coles stopped selling the magazine two months ago as a result.
And when news then broke of the decision to close Zoo altogether the campaigners were quick to claim the kill.
“Collective Shout takes credit for hastening Zoo’s demise: Coles dumping title was ‘catastrophic for sales’”
Here’s an extract from Tyler the Creator’s (@fucktyler) new release ‘Fuck It’. (I was interviewed by Jon Faine on ABC Melbourne Tuesday about the song. So replete is this ditty with expletives, our national broadcaster could only play a six second extract). Here are some of the lyrics:
Tell Australia I’m sneaking in with a mic in my damn hand
Instead of the vegetables that I packed in my backpack
When Marshall had this problem what the fuck was they telling him?
Is it cause of status or his melanin lacks black?
Huh? I think people love to be mad
How can I be misogynist? I love titties and ass…
Only thing they gave me was an opportunity and a pen
Look, freedom of speech, my freedom is breached
Border Patrol put me on streets immediately
For shit I said when I was a virgin repeatedly
Posted on Hypebeast cause nobody would listen to me
Collective Shout’s campaigns manager Caitlin Roper gave these comments to media:
Tyler has had an opportunity here to pause, reflect on his behaviours and promotion of misogyny, and make a commitment to real change- to creating art that doesn’t rely on the exploitation of women to generate profits.
Instead he’s essentially had a tantrum to music.
While he may have been a young man when he wrote music describing raping women, mutilating their bodies, locking them in his basement and raping their corpses, he’s not a child anymore, and he is yet to grow up and take responsibility for what he has put out into the world.
Our calls to deny Tyler a visa were never solely based on his sexually violent and misogynistic lyrics, but his real life behaviours- his history of inciting violence against actual women. It was only a few months ago that he singled out and tagged Collective Shout’s Coralie Alison in a tweet, blaming her for his cancelled tour and essentially directing his 2.5 million fans to go after her with horrific threats of violence. He sat by and watched, and finally denied he held any responsibility.
We too would like to know why Eminem was granted a visa. Collective Shout partnered with a coalition of domestic violence organisations in 2014 calling on the government to deny Eminem a visa.
But we must be wrong – he loves titts and arse, so couldn’t possibly be a misogynist!
I responded on twitter. Jane Fraser (@feministbirther) added her wondrous response.
So you’re not a misogynist – because you love titts and arse? Pornographers, pimps, and perpetrators of violence love titts and arse too – so what?
And someone should tell Tyler you can’t bring vegetables into Australia either.
Collective Shout takes credit for hastening Zoo’s demise: Coles dumping title was ‘catastrophic for sales’
Four months ago, young Melbourne activist and designer Laura Pintur, 23, launched a campaign through Collective Shout calling on Coles and Woolworths supermarket to act consistent with their corporate social responsibility, ethical framework, care for communities and commitment to safety and dump ‘men’s lifestyle Bible’ Zoo Weekly. She highlighted the way the lads’ mag promoted coercion, violence, sexism, misogyny and male entitlement. Laura’s Change.org petition attracted more than 39,000 signatures along with global media, including this video for The Guardian in which she argued the well being of girls should come before profits.
Last month Coles decided to discontinue the magazine, after a young Melbourne employee, Shannen, complained through her union that Coles was putting her and other female employees in a hostile workplace environment. “Other young women in my workforce will no longer have to put up with selling a magazine that promotes rape culture,” said Shannen after the decision.
Woolworths however decided to continue to act in breach of its own ethics, holding firm on selling sexual objectification to boys, including minors.
But now there will be no Zoo magazine to sell anywhere because it is ceasing publication. Mumbrella broke the news yesterday. While the magazine was already in decline, we believe we helped hasten that decline. News.com reports that when Coles bowed to public pressure and pulled the publication, this was “a move that would no doubt be catastrophic for the lad mag’s sales.”
Zoo Weekly has certainly grown accustomed to widespread outrage over the years, having been at the centre of a slew of heated controversies.
It had recently been in the firing line of a Change.org petition urging Australia’s major supermarkets to stop selling the magazine, arguing it promoted sexism, sexual violence and used the language of rapists.
Fueling sexist attitudes which contribute to violence against women
Last month I responded to a piece by Brendan O’Neill, in The Australian, critical of our campaign against Tyler the Creator and Zoo magazine. It appeared in the on-line version at News.com (paywall means only subscribers would see it). Following this, my colleague Caitlin Roper took down O’Neill’s claims against us regarding Tyler the Creator in an interview with ‘I probably hate your band’ (O’Neill is interviewed too). Have a look at it after my letter.
If only Zoo Weekly was a ‘jokey mag for awkward 15-year-olds.’ We – and the too many women and girls subjected to the kind of abuse Zoo promotes – don’t see the joke. (Brendan O’Neill ‘Foot soldiers of the Empire of offence march on, laying free speech to waste’, Inquirer. August 22-23, p.23).
Zoo normalises the treatment of women as sexual objects, fueling sexist behaviours and attitudes which underpin violence against women. The men’s ‘lifestyle Bible’ provides step by step instructions for coercing women into sex by isolating her from her friends and using alcohol to make her more vulnerable. Readers are told if she is drunk, that’s a ‘green light’.
A recent edition encouraged young male readers to do “cool things…like hitting women”, joking about “backhanding the missus”.
People can’t distinguish between the statements taken from lads mags like Zoo Weekly and statements from convicted rapists, according to a 2011 UK study.
Tyler is renowned for his songs advocating rape, murder, genital mutilation, stuffing women into car boots, trapping them in his basement, raping their corpses and burying their bodies. The abuse he incited against Collective Shout activist Talitha Stone in 2013 was enough to cause Twitter to implement a ‘report abuse’ button. The footage she filmed undercover of him whipping up the crowd into a frenzy of anger contributed to NZ authorities denying him entry in January 2014. Our more recent campaign saw Tyler use dog whistle tactics to mobilise his fans into sending a deluge of death, rape and mutilation threats against another of our activists, Coralie Alison, as punishment.
In the original letter to the Immigration Minister signed by Coralie and myself, we argued it was contradictory for the Government to have a National Plan of Action to address violence against women while rolling out the red carpet to a rap artist who glorifies and glamourizes it.
We doubt the absence of Zoo from Coles or of Tyler singing “rape a pregnant bitch and tell my friends I had a threesome” at all-ages concerts is a threat to “great truths or breakthroughs”. It does, however, send a message that violence against women should be taken seriously.
Melinda Tankard Reist
Thanks so much for speaking with me. First of all, I want to say I, and IPHYB as a whole, are passionate supporters of women’s rights. In whatever individual definition that takes in today’s convoluted climate of modern feminism, we hold our own views very dear and close to heart. That being said, we’re also (as you can probably tell from the name of our website) staunch advocates of free speech. I wanted to gain your perspective on the issue, as it seems Collective Shout have come under fire from fans of Tyler, The Creator and free speech alike, for what some consider an act of censorship. Is it Collective Shout’s aim to engage in any kind of censorious behavior, and do you really believe his lyrical content is dangerous? To be frank, I struggle to make the connection.
CAITLIN: “We’ve obviously heard a lot of Tyler’s fans expressing a similar sentiment – essentially that we just don’t understand, and that we are trying to ban things we don’t understand, or that we are merely ‘offended’.
The suggestion that the issue here is about offence or personal taste is really missing the point. My feelings, my personal taste, like anyone else in this discussion, are largely irrelevant. Reducing criticism of Tyler’s brand of misogyny to offense is an attempt to deflect and undermine discussion of the real issue – the promotion and normalising of hostile and hateful attitudes towards women.
The whole offence argument also neglects to consider the fact that our campaign goes much further than Tyler’s sexually violent lyrics. While we strongly object to Tyler’s lyrics detailing rape, strangling, mutilating and chopping up women, stuffing their bodies into car boots, trapping them in his basement and raping their corpses, we are also talking about Tyler’s real-life behavior. When lesbian recording artists openly called out his misogynistic lyrics, he responded with a threat of corrective rape, offering them some “hard dick”. At his 2013 Sydney concert he unleashed a barrage of abuse directed at my Collective Shout colleague Talitha Stone, calling her a bitch, a whore, and a c**t while the crowd cheered, unaware she was present in the audience. I shudder to think what might have happened to her had she been recognised.
Both Talitha and Coralie Alison have been targeted with vicious abuse, rape and death threats after Tyler tagged them on Twitter. What did he think would happen when he called out Coralie, identifying her as the reason he wouldn’t be showing up for his scheduled tour? At any time, he could have so much as tweeted to call off his fans, to say it wasn’t okay to threaten a woman with violence, yet he remained silent.
This is not about offence, or even song lyrics. This is incitement to violence against real women. Real Australian women who have been forced to obtain police assistance, who have had to fear for their lives and have had to deal with the psychological toll of sustained, vicious abuse.
Tyler fans claim that Tyler’s music and treatment of women have no bearing on their attitudes to women. Wading through the steady stream of abusive emails, Facebook posts and tweets calling us bitches and whores, encouraging us to commit suicide and threatening to rape and murder us along with our children has made it very clear to me that that normalised misogyny has and does impact on attitudes. Essentially, I think it’s easier to paint all criticism of Tyler’s misogyny as uptight women who want to ban things they don’t understand than to actually engage with the issues.
There has been some speculation that campaigns like ours set a dangerous precedent in terms of free speech and censorship. I hope that as well as free speech, we value the rights of women to dignity, justice, equality and safety, and that as a community we are equally committed to upholding these rights.
In our letter to Immigration Minister Peter Dutton, we pointed out the hypocrisy in spending $15.6 billion on a National Plan to Reduce Violence Against Women – a plan including prevention strategies and education – only to welcome rappers who undermine the government’s attempts to address violence against women.
We’ve been critical of various artists – and not just artists, but advertising, media and popular culture – yet some issues and campaigns certainly do seem to attract more media attention than others. As a non-profit organisation, we don’t have the resources to organize and carry out campaigns against every artist who promotes the sexual exploitation of women, nor has it ever been our goal to pursue every artist with questionable lyrics.
We’ve been critical and sparked a dialogue about various artists over the last few years and campaigned against a few, including Redfoo, Brian McFadden, Robin Thicke, Snoop Dogg/Lion and Eminem. Some also suggest we unfairly target hip hop, but a look at our website will prove the wide range of issues and campaigns we have run. Is hip-hop somehow off-limits for critical analysis? Should hip-hop culture not be held to the same standard as the rest of society?
The reason we called on Immigration to deny Tyler a visa back in 2013 was because we felt his lyrical content vilified women and arguably incited violence against them. We felt it was impossible for us to remain silent. We only became more convinced after seeing his treatment of women on Twitter, setting his fans on women who were openly critical of his work, and his onslaught of abuse to Talitha at his 2013 concert – the footage of which was instrumental in his 2014 ban from New Zealand.
This has been expressed to us repeatedly over the last few months, that we haven’t done our research, that it’s art, that Tyler is playing a role, that he’s evolved as an artist, etc. I’m well aware of all of these arguments as well as the nature of Tyler’s work. We have done our research. We’ve listened to his songs, watched music videos, interviews, performance footage, read numerous articles and even attended his concert. It’s not that we don’t understand the arguments – we just reject them. We have taken this knowledge and come to a different conclusion.
I think it’s entirely possible for musicians and artists to use art, humour and irony to pose meaningful questions and comment on the state of the world and society, and even to explore dark subject matter. But I reject the notion that that is what is going on here. Tyler’s near constant uncritical exploitation and abuse of women for entertainment purposes doesn’t even come close to that. What is the statement being made? Where is the condemnation of abusive treatment of women? Rather, the men who degrade and demean women are positioned as badasses who don’t give a f**k and women are reduced to bitches. None of this is challenging the status quo or posing meaningful questions. Tyler’s “art” is at the expense of women, even survivors of rape and physical violence.
If Tyler has truly evolved as an artist as he claims (a notion I’d reject based on his recent behavior), why is he yet to take responsibility for it? Even now, he continues to justify and excuse it, never owning it. He’s built a career of the degradation of women, made a name for himself and profited from this material.
Tyler claims he doesn’t even perform his earlier work anymore, but concert set lists from as recently as last year show that he has. He’s also made his earlier albums available to stream via his Golf Media App. A few weeks ago he performed Rella on Jimmy Kimmel – here’s a few of the lyrics: ‘Nigga my d*ck’s in her jaw … my bitches white and I need f*cking head … bitches on my d*ck … Your girlfriend had a really nice meeting with my d*ck, I killed that p*ssy and grabbed that knife … met up with bitches, gave ‘em c*m on their dimples.’
Is this supposed to be progress? Is this an indication he’s concerned with equality now? It’s ironic that those men arguing for freedom of speech here have failed to notice that the women they are criticising don’t share this same freedom. These men are not impacted by misogynistic ‘art’ – they aren’t the ones being targeted. They aren’t likely to be on the receiving end of rape and death threats, won’t need to engage the police, nor be genuinely in fear for their safety as a result of sharing their views.
For these men to dictate how women, including survivors of rape and sexual violence, should feel about, respond to and challenge misogynistic attitudes demonstrates a complete lack of understanding of the issues and perhaps more disturbing, a lack of empathy.”
Perhaps we should decide, as a society, whether we are happy to allow two groups – media moguls and the multi-billion dollar porn industry, to have all the ‘freedom’ and dictate that freedom to the rest of us
Last week I attended Generation XXX, a symposium on internet porn organised by Eleanor Mills, Associate Editor of the Sunday Times, and featuring Gail Dines, Professor of Sociology and Women’s Studies at Wheelock College Boston, who delivered an impassioned and hard-hitting keynote speech about the spread of the multi-billion dollar porn industry into our lives and the lives of our children.
The following day Caroline Lucas, Green Party MP for Brighton and Hove, ran a debate in the House of Commons on the subject of media sexism, and with an impressive presentation of evidence, hard facts and anecdote pointed out the harm that normalised ‘Page 3′ style sexism does to our society.
The two issues are connected along the same continuum, from root cause to inevitable result: the publicly visible spread of casual porn throughout the media over the last few decades, to the easy accessibility of abusive porn throughout the new ‘public space’ of the internet today.
Gail Dines called internet porn a great ‘cultural experiment’ in the sense that our young people are the first generation for which the world of violent and degrading porn is so easily accessible. The real great British porn experiment actually began much earlier than that though, in 1970 when an image previously described as ‘porn’, available only within age-restricted publications on the top shelf, was first placed in a mass circulation non age-restricted daily newspaper.
It was the generation who came of age in the Seventies who were first conditioned into the message of porn and it started when the Sun, with the introduction of Page 3, gave explicit permission to the general public, young and old, to view women as sexually available commodities. Read more
I am affected today by the final paragraph in this piece by former UK Prime Minister now UN Special Envoy for Global Education Gordon Brown. It echoes, I think, the mood of myself and my colleagues in Collective Shout: for a world free of sexploitation. The time for politeness is over. We are tired of Zoo magazine (read by 28,000 14-19 year old boys each week) cutting women in half and asking men to comment on which dismembered half they prefer and calling it ‘Men’s Lifestyle’. (See here and here). We are tired of companies like Condom Kingdom being allowed to sell Lolita virgin vibrating sex rings (promoted as just like having sex with a young virgin every time), with government departments and so-called regulators passing the buck (“not our responsibility” is a common refrain). We’re fed up with illegal porn in corner stores and milkbars promoting sex with little girls, rape and incest. And countless other women and girl-hating cultural expressions.
Why is it that we have a Royal Commission into responses to child sexual abuse (rightly so) but no inquiry into the permission-giving drivers which encourage and enable men to abuse women and girls? As Jayneen Saunders, author of Some Secrets Should Never be Kept wrote in a blog comment last night: “I continually despair. Here so many of us are fighting tirelessly for sexual abuse prevention education and reducing the statistics of 1 in 4 girls being sexually abused before 18, and business such as this are allowed to sell , market and encourage fantasies of the sexual abuse of young girls. Where is government regulation when you need it!”
There’s a Federal election this year. Don’t expect us to be demure. Those in high places who are supposed to protect the interests of women and girls have failed. Over and over again. There’s little political will to do anything of substance to call advertisers, marketers, Lads Mags, pornographers and other sexploiters to account. But there is a tide of rising anger and we’re going to harness it. Watch this space. Here’s the Brown quote:
I see in recent protests a real shift. Demonstrations that started as cautious, often gentle, admonitions to the powers that be, with respectful requests for change, have now come to encompass a set of defiant, non-negotiable demands in the form of ultimatums — and rightly so. Protests that once were pleas to ‘please stop this’ have become protests that insist ‘no more and never again’.
Magazines aimed at teen boys condition them to pro offending attitudes
Are sex offenders and lads’ mags using the same language?
Far from being harmless or ironic fun, lads’ mags could be legitimising hostile sexist attitudes, according to new research.
Psychologists from Middlesex University and the University of Surrey found that when presented with descriptions of women taken from lads’ mags, and comments about women made by convicted rapists, most people who took part in the study could not distinguish the source of the quotes.
The research due to be published in the British Journal of Psychology also revealed that most men who took part in the study identified themselves more with the language expressed by the convicted rapists.
Psychologists presented men between the ages of 18 and 46 with a range of statements taken from magazines and from convicted rapists in the study, and gave the men different information about the source of the quotes. Men identified more with the comments made by rapists more than the quotes made in lads’ mags, but men identified more with quotes said to have been drawn from lads’ mags more than those said to have been comments by convicted rapists.
The researchers also asked a separate group of women and men aged between 19 and 30 to rank the quotes on how derogatory they were, and to try to identify the source of the quotes. Men and women rated the quotes from lads’ mags as somewhat more derogatory, and could categorize the quotes by source little better than chance.
Dr Miranda Horvath and Dr Peter Hegarty argue that the findings are consistent with the possibility that lads’ mags normalise hostile sexism, by making it seem more acceptable when its source is a popular magazine. Read more
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