People power forces Wicked Campers to withdraw misogynistic marketing
Wicked Campers withdraws sexist slogans from vans after 110,000-strong change.org petition; petition starter Paula Orbea says it’s a “people powered win against sexism”
The campervan company at the centre of a people-powered revolt over sexist van slogans has today issued an apology and committed to reviewing and removing sexist or misogynistic marketing from all vans in the next six months.
Paula Orbea, the Sydney school teacher who started the 110,000-strong change.org petition against Wicked Campers says it’s a stunning people-power victory against sexism, with the result coming just four days after starting the petition.
In an email from Wicked Campers received by Paula, she says they’ve offered a personal apology, have now removed the sexist slogan Paula’s daughter saw, committed to reviewing and removing insensitive slogans from all vans in the next six months. The statement reads: “Wicked Campers Owner, John Webb wishes to acknowledge the prevailing community opinion by REMOVING the slogan in question and making a commitment over the coming six months to changing slogans of an insensitive nature.”
Wicked Campers have been at the centre of numerous ad watchdog complaints and social media backlashes in the past, and Paula says that it was the change.org petition which gathered more than 110,000 sigantures that made the difference.
“I’m overjoyed at the result, and commend Wicked Campers for eventually listening to consumers that their misogynistic slogans weren’t acceptable.”
“This was a people power win. The change.org petition worked just as it intended, with more than 110,000 people signing, it was an overwhelming show of community support.”
“The kind of sexism and misogyny on those Wicked Campers vans isn’t trivial – it’s degrading to women, harmful for our children to consume, and condones a rape culture that sees one-in-three Australian women sexually assaulted in their lifetimes.
“I’m pleased my daughter said something, and that we stood up against it. It’s important that we call out sexism wherever it exists – and my change.org petition enabled me to actually make a difference and win change.”
Paula is urging those offended by the vans to continue to call out examples of misogynistic and offending vans by contacting the company and posting on social media about them – and she will be monitoring the company’s progress in removing offending slogans.
Karen Skinner, Australian Director of change.org says it’s an example of the growing success womens activism is having through online petitions.
“More than ever before, women are calling out everyday sexism and fighting back through social media and change.org petitions.”
“Online tools are giving women the ability to join together and achieve change incredibly quickly, in stark contrast to the individual complaints processes.”
“Women’s rights issues are among the most popular on change.org, and women make up more than 60% of our most active users. There’s a growing community going online and winning on these once-ignored issues.”
Unanimous vote for Greens anti-Wicked Campers motion in Senate
The Senate has unanimously passed a Greens’ motion condemning the sexist, misogynistic and racist slogans that Wicked Campers have on their hire vans.
“The Senate is sending a strong message that promoting violence against women is completely unacceptable in Australian society,” Senator Larissa Waters, Australian Greens spokesperson for women, said.
“I’m pleased to hear that Wicked Campers have said they will remove the specific slogan that sparked on online petition signed by more than 120 000 people, and have committed to remove more of what they describe as “insensitive” slogans in coming months.
“I wholeheartedly congratulate and thank Paula Orbea, who started the petition after her 11-year-old daughter read the slogan which incited sexual violence against women and girls.
“Paula has shown that by calling out sexism and misogyny, we can put a stop to it, and change the culture that normalises and condones it.
“These sexist slogans promote violence against women, which is sadly a massive problem in Australia.
“One in every three Australian women over the age of 15 have experienced violence and one in every five have experienced sexual violence.
“Most often women know their attacker, with one Australian woman a week killed by her partner or ex-partner.
“Violence against women is certainly no laughing matter – it is a national emergency,” Senator Waters said.
As always, when I review teen girls’ magazines I look for the girls who are taking up their rightful place in the world, engaging in social action and cultural transformation.
This issue we meet ‘2013 Girlfriend of the Year’ (I’m ignoring the eight pages on GF’s Rimmel Model Search). Hannah, 15, was chosen from six finalists for her activism against Coal Seam Gas Mining. “The methods used to extract it are all detrimental to the environment and the people surrounding the wells…There is little info available on the actual chemicals used in the mining process – all we know is there are proven links between CSG mining and illness in humans and animals, lack of land productivity, lowered air quality and contaminated soil and water,” the young activist says. Hannah, who has also been involved in Youth Parliament, says her motivation comes from raising awareness, encouragement from others and knowing she is making a difference.
Marian Bechtel, 18, invented a land mind detector. Described as an ‘anti-war hero’ in the article ‘Like a boss,’ about inspiring girl CEOs and inventors, Marian came up with the idea of using sound waves to detect land mines at only 14. She spent three years researching and working with scientists to develop a prototype. As a result Marian was a finalist in the 2012 Intel Science Talent Search in the US. “I think technology can definitely help us get toward word peace,” says Marian. Madison Robinson, 15, created her own thong (‘fishflops.com) business, which has taken off. “I think you can be creative and achieve your dreams at any age,” says Madison. “If you have an idea you love and can see the possibilities, go for it.” Ava Anderson, 18, created the world’s first non-toxic beauty products as CEO and director of Product Development of Ava Anderson, Tavi Gevinson, 17, started her style blog at 11 which grew into an online magazine Rookie Mag, one of the top websites for teens in the world. Eesha Khare, 18, invented a battery that charges in 30 seconds.
There are more high achievers in the ‘Life as told by you’ section. Brittany developed a breast cancer app after her cousin was diagnosed with breast cancer. Her app enabled doctors to enter values on a scale of one to 10 for each sign of breast cancer a patient has. She has spent over 1000 hours working on it and run 7.6 million tests. The app is now 99 per cent accurate for diagnosing the disease. She hopes to become a doctor one day. Kelsey, 17, has raised more than $40,000 for the charity ‘Hands Across the Water’, which helps children in Thailand. Started by her father, she has volunteered in one of the charity’s orphanages during her summer holidays. “I saw how tough things are for them and learned not to take life for granted as so many of us do, myself included. I also watched how the children look after each other. It made me think, why can’t we all be kinder to each other?” The money Kelsey has raised so far can save 27 girls from trafficking. Kelsey says she feels she must do something to help at-risk children. “I can be the voice for girls my age and younger from all over the world who are being forced to do terrible things against their will….To be able to provide new hope and possibilities for these girls is the reason I’m doing this. I know that changing their lives will also change the lives of their families, friends and broader communities, as well as the generations to come after them”. She urges other teens to take the focus off themselves and unleash their energy in positive ways to help others. Read more
‘I hadn’t anticipated the massive backlash from the boys’
… I started to notice how much the girls at my school suffer because of the pressures associated with our gender. Many of the girls have eating disorders, some have had peers heavily pressure them into sexual acts, others suffer in emotionally abusive relationships where they are constantly told they are worthless…
What I hadn’t anticipated on setting up the feminist society was a massive backlash from the boys in my wider peer circle. They took to Twitter and started a campaign of abuse against me. I was called a “feminist bitch”, accused of “feeding [girls] bullshit”, and in a particularly racist comment was told “all this feminism bull won’t stop uncle Sanjit from marrying you when you leave school”.
Our feminist society was derided with retorts such as, “FemSoc, is that for real? #DPMO” [don't piss me off] and every attempt we made to start a serious debate was met with responses such as “feminism and rape are both ridiculously tiring”.
The more girls started to voice their opinions about gender issues, the more vitriolic the boys’ abuse became. One boy declared that “bitches should keep their bitchiness to their bitch-selves #BITCH” and another smugly quipped, “feminism doesn’t mean they don’t like the D, they just haven’t found one to satisfy them yet.” Any attempt we made to stick up for each other was aggressively shot down with “get in your lane before I par [ridicule] you too”, or belittled with remarks like “cute, they got offended”.
I fear that many boys of my age fundamentally don’t respect women. They want us around for parties, banter and most of all sex. But they don’t think of us as intellectual equals, highlighted by accusations of being hysterical and over sensitive when we attempted to discuss serious issues facing women…
We were told that our “militant vaginas” were “as dry as the Sahara desert”, girls who complained of sexual objectification in their photos were given ratings out of 10, details of the sex lives of some of the girls were posted beside their photos, and others were sent threatening messages warning them that things would soon “get personal”. Read full article here
‘We showed companies all over the world that rewarding rape is not just wrong, it’s a bad marketing strategy’
So happy to report some good news.
U.S based women’s protest movement UltraViolet led a massive protest against rapper Rick Ross and his endorsement deal with Reebok, prompted by his lyrics in the Rocco song ‘U.O.E.N.O’., about drugging a woman and having sex with her without her knowledge.
Ross’s segment on the song featured spiking a woman’s drink with the drug MDMA, also known as Ecstasy or molly:
Put molly all in her Champagne
She ain’t even know it
I took her home and I enjoyed that
She ain’t even know it.
Only 13-months-old, UltraViolet harnessed a groundswell of protests that forced Reebok to end its relationship with the rapper. Much of the action took place through social media, resulting in a mammoth 90,000 signature petitions, 10,000 phone calls and 2000 tweets.
Protest outside the Reebok store in Manhattan (NYT)
Here’s an email I just received about the campaign’s success.
YOU just dealt a big blow to rape culture.
Thanks to 100,000 UltraViolet members and our allies who spoke out, Reebok just ended their endorsement deal with Rick Ross, the rapper who brags about raping a woman on his recent single. The 90,000 petition signatures, 10,000 phone calls, 2,000 tweets, the letter signed by 500 rape survivors, and the nearly 100 people who rallied at Reebok’s New York City flagship store sent a clear message: we won’t stand for a company that rewards rape.
And Reebok listened. In fact they issued a strong statement, saying “We are very disappointed [Ross] has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”1
When a company does the right thing, it’s important that we thank them–so we’re going to send them a thank you card, signed by thousands of UltraViolet members. We’ll also send the card to the press to help Reebok get good publicity for taking a stand against rape. Can you sign the card?
This isn’t just a blow to Rick Ross–it’s going to have an impact on how companies like Reebok choose their spokespeople in the future. We showed companies all over the US–and all over the world–that rewarding rape is not just wrong, it’s a bad marketing strategy.
After Todd Akin, Rick Ross, Steubenville, and far too many similar stories, it’s clear we have a lot of work to do together to end rape culture. But right now, we need to take a moment to thank Reebok, and show companies everywhere that if they stand up for women, it will pay off. Can you sign the thank you card?
Thanks for speaking out,
Nita, Shaunna, Kat, Malinda, and Karin, the UltraViolet team
Ross part of another video eroticising violence against women
Remember Rick Ross’s part in a behind-the-scenes clip for the Kanye West Monster video which showed him eating a plate of meat between the spread legs of a dead woman? Collective Shout, Adios Barbie and others joined together in a global campaign against the Monster video which was described as a rape scenario set to a soundtrack – and won. MTV refused to screen it.
I am affected today by the final paragraph in this piece by former UK Prime Minister now UN Special Envoy for Global Education Gordon Brown. It echoes, I think, the mood of myself and my colleagues in Collective Shout: for a world free of sexploitation. The time for politeness is over. We are tired of Zoo magazine (read by 28,000 14-19 year old boys each week) cutting women in half and asking men to comment on which dismembered half they prefer and calling it ‘Men’s Lifestyle’. (See here and here). We are tired of companies like Condom Kingdom being allowed to sell Lolita virgin vibrating sex rings (promoted as just like having sex with a young virgin every time), with government departments and so-called regulators passing the buck (“not our responsibility” is a common refrain). We’re fed up with illegal porn in corner stores and milkbars promoting sex with little girls, rape and incest. And countless other women and girl-hating cultural expressions.
Why is it that we have a Royal Commission into responses to child sexual abuse (rightly so) but no inquiry into the permission-giving drivers which encourage and enable men to abuse women and girls? As Jayneen Saunders, author of Some Secrets Should Never be Kept wrote in a blog comment last night: “I continually despair. Here so many of us are fighting tirelessly for sexual abuse prevention education and reducing the statistics of 1 in 4 girls being sexually abused before 18, and business such as this are allowed to sell , market and encourage fantasies of the sexual abuse of young girls. Where is government regulation when you need it!”
There’s a Federal election this year. Don’t expect us to be demure. Those in high places who are supposed to protect the interests of women and girls have failed. Over and over again. There’s little political will to do anything of substance to call advertisers, marketers, Lads Mags, pornographers and other sexploiters to account. But there is a tide of rising anger and we’re going to harness it. Watch this space. Here’s the Brown quote:
I see in recent protests a real shift. Demonstrations that started as cautious, often gentle, admonitions to the powers that be, with respectful requests for change, have now come to encompass a set of defiant, non-negotiable demands in the form of ultimatums — and rightly so. Protests that once were pleas to ‘please stop this’ have become protests that insist ‘no more and never again’.
‘How dare the elite media and privileged individuals who think themselves superior to the average mother, deride mothers and imply they’re not eligible for a view on how society should be improved?’
The articles last week in New Matilda (Trixie Wellington), Crikey (Helen Razer) and ABC Unleashed (Lauren Rosewarne) were so nasty and hurtful to mothers who are legitimately doing their best to make sure their daughters don’t come to any harm from men.
What about mothers who are survivors who might feel like they worry too much about child sexualisation stuff? (which I don’t think is possible). It’s just feeding into their self-doubt, and disempowering them from taking proper action to try and protect their kids better than they were protected.
I think there’s an implicit message in Wellington’s article that mothers are looking at their daughters sexually, which she should be called out on. This is an outrageous claim – Australian courts are currently chock full of, not women, but men who have decided to extend their violent pornography consumption to children. The statistics are huge and getting worse by the year.
Of course we would all love men to come to their senses and begin to lead decent lives like women have managed to for hundreds of years, but at this point in history there’s no indication they’re collectively deciding to do that. So, in the meantime, we have to let mothers feel as empowered as possible to protect their kids, without feeling like they’re weird or being told, (with no evidence) their agenda is puritanical: to ‘shame’ girls and put them in burqas?
How dare the elite media and privileged individuals who think themselves superior to the average mother, deride mothers and imply they’re not eligible for a view on how society should be improved? It smacks of classism. Why are mothers not eligible to speak on behalf of other women? Why can’t they lead the women’s movement (however that’s defined)?
Why can’t we have a women’s movement that’s influenced by our concern for children? Do we have to hide the fact we’re mothers if we want to speak out? And what’s with ‘feminists’ siding with corporations over an individual mother? How could that happen?
More than ever, we need to stand together across the class divide to protect children against trends like sexualisation. Disparaging and belittling mothers, who are most qualified to speak on behalf of children, is just a good way to let the corporations win.
The pornification of culture occurs because not enough of us have children’s rights foremost in our minds. On a daily basis mothers are going about their lives with children’s wellbeing and welfare as their top priority, so we could learn from their example.
Dr Caroline Norma is a lecturer in the School of Global Urban and, Social Studies at RMIT University and a contributor to Big Porn Inc: exposing the harms of the global pornography industry.
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