Last week we wrote about AFL player Lance ‘Buddy’ Franklin, owner and director of sexist fashion label Nena and Pasadena. Our post resulted in significant media attention.
Within hours, Nena and Pasadena had removed all traces of Buddy Franklin from their facebook page. Franklin’s profile picture was replaced by their logo. All reference to Franklin (or the AFL) was removed from their page information along with all photos of him.
HAWTHORN star footballer Lance “Buddy” Franklin has released a special footy for kids called the Buddyball.
Using his award-winning profile, Franklin markets the “ultimate training buddy” to young lads who turn up at Auskick events.
But is he the kind of friend – or role model – boys need?
Franklin is co-director, owner and model of Nena and Pasadena, a clothing brand specialising in porn-inspired T-shirts.
It’s a company he is proud of.
In Franklin’s “fun and vibrant” brand, women are depicted naked or semi-naked. Some are headless or unclothed on all fours. His latest campaign video shows a fully naked woman.
An image on Nena and Pasadena’s Facebook page bears the slogan “F— bitches, get money”. Is that Franklin’s idea of fun?
On the same page, the street-wear brand encourages fans to send their tips for getting sex, offering prizes for the best strategies.
There are jokes about drugging and assaulting women. A few examples: “I like to call it the ‘fight and struggle’,” “the skull drag to the bushes and then duct tape the mouth move”, “I hope to God they can’t run faster than me down that alleyway”.
Another fan tweeted about a Nena and Pasadena T-shirt of two women kissing, that he would “like to smash there (sic) backdoors in”. That’s a reference to violent anal sex, if you didn’t know.
The company heartily encourages them: “Keep ‘em coming guys – this is very entertaining!”
Sharing your desires to brutalise and degrade women is “entertaining”, apparently.
This kind of everyday sexism is so normal and mainstream that objecting to it attracts a torrent of abuse.
The company says we don’t need to buy its products. No, but we are forced to see their porn-themed T-shirts in the public spaces we all inhabit. And positioning women as existing solely for male gratification harms all women (note, encouraging women to buy into their own objectification with a women’s range doesn’t make it any better).
But the entitled mini gods of the sporting world don’t like being called to account – even when they are in breach of their codes’ policies.
The AFL’s Respect and Responsibility Policy “represents the Australian Football League’s commitment to addressing violence against women and to work towards creating safe, supportive and inclusive environments for women and girls across the football industry as well as the broader community”.
“Violence against women and behaviour that harms or degrades women is never acceptable,” the code states.
Strong words. But when will Franklin be pulled into line?
Some of us have been trying to get the AFL to act on what appears to be Franklin’s normalisation of sexual representations of women for more than a year. Such depictions of women erode the AFL’s efforts to change the disrespectful attitudes of many of their players.
Buddyball reps say some of the proceeds from the ball’s sales go to help indigenous communities. That’s all good, but Franklin is effectively giving permission to men to treat women badly, including in those communities.
Franklin has now said he had asked his company to “remove all offensive imagery and comments that do not reflect my views, which they’ve done”. But he is still selling his offensive T-shirts, including from his Chapel St store.
You’d think the AFL would act more quickly, given its code and past efforts to rein in bad behaviour. Remember the AFL’s interactive DVD to help players understand that perhaps it’s not a good idea to pretend to be your best mate so you can have sex with his girlfriend?
Of course, disrespectful behaviour toward women isn’t the preserve of AFL players alone.
Sexual misconduct, harassment, indecent exposure, violence and other acts of contempt for women have been seen in all codes. The NRL has been rocked by sexual misconduct and allegations of sexual assault by high-profile players, exposed on ABC’s Four Corners in 2009.
SPORTSMEN continue to be implicated in crimes against women. Only this week Victoria Police has confirmed it will review the brief of evidence in the case against star St Kilda forward Stephen Milne, accused of rape in 2004. A 19-year-old accused Milne of raping her at Leigh Montagna’s house after a St Kilda club family day in 2004.
In the minds of too many sport stars, women are up for grabs, a conquest of the game.
In Channel 9′s player revue, before last year’s Grand Final, footballers from various teams “performed”. The show featured scantily dressed women with legs spread, a pole dancing scene and players with their hands down their pants simulating masturbation. All for the mad-keen boys watching the show before the big game.
It is time to address the culture of collusion in which sporting clubs offer little more than faint damnation for sexist behaviour.
The chief executives of sporting organisations should develop a code of conduct that would treat offences against women even more strictly than taking performance-enhancing drugs.
Franklin is a football ambassador. Boys look up to him. His personal code of conduct should be beyond disrepute.
By profiting from the degradation of women and hosting content intimating violence against them, he fails himself and the sport he represents and all the young men who see him as a hero.
AFL corporate affairs manager James Tonkin said the AFL didn’t condone the images used in Franklin’s clothing range.
“We consider it inappropriate and inconsistent with our respect and responsibility policy and we’ll be considering our options.”
Many women – including those whose sons are keen to play the game – will be waiting to see what that really means.
As published in the Sunday Herald Sun May 6, 2012
President of the Toowoomba Rugby League, Greg McIntyre, thought the parents, grandparents, children and sundry friends of the town’s rugby players would enjoy his little ‘joke’ in the grand final newsletter handed out to them as they walked through the gate. The same man happened to be an acting Magistrate.
Yes, a public figure, paid from the public purse to make sound judgements, shared this sexist and demeaning joke without seemingly a second thought.
Lots of people didn’t find it funny. One of them was Nina Funnell who wrote on it for the National Times yesterday.
What passes for a family-friendly joke these days? According to Greg McIntyre, a magistrate from Toowoomba, it’s something from that age-old genre that makes fun of the smell of a woman’s bodily parts, and on this occasion, a young ‘‘rednecks’’ inability to distinguish between them…
Apparently, McIntyre found this joke so amusing that not only did he decide to repeat it but to publish it in a program that was distributed to children and their families at the Toowoomba rugby league grand final. The president of the Toowoomba Rugby League, who brags that he is ‘‘next in line to be the chief redneck’’ of Toowoomba, was surprised to learn that not everyone shared his sense of humour. Parents and members of the football community have complained that the joke is crude and sexist, and should not have been included in a publication read by children. Read full article here.
McIntyre’s current status with the club is unclear. Is he still the club’s president? If so why? And has he retained his position as acting Magistrate? Shouldn’t the legal establishment be upholding the highest standards? If he is not disciplined that will be the real joke.
Did you happen to catch this on Channel 9’s Footy Show the night before the grand final? I’m sure lots of aspiring young footballers did.
It was the ‘Player Revue’, featuring foot ballers from various teams, ‘performing’ for the popular Nine program (which has attracted criticism in the past for its attitude towards women, you may recall the matter of Sam Newman and the mannequin dressed as a female sports journalist ).
Most of the revue conveys a message that women are playthings for male entertainment and gratification. We see women scantily dressed and spread legged, footballers with their hands down their pants simulating masturbation or running their hands over women’s bodies. The St Kilda scene probably contains the most overt sexual content in 
the pole dancing scene, where the player rips of the woman’s jacket, and she performs for him.
It seemed to me as though the club was deliberately sending an ‘F-you’ to its critics. It also seemed to be saying we will continue to do whatever we want to women: we have an inviolable right and entitlement to women’s bodies and nothing will stop us. You would have thought they may have been a little more sensitive about portraying themselves this way, given recent events.
Was this the Club’s idea or did Channel 9 encourage it? Is there anyone left at the Club who still possesses brains?
So I was asked my views on the ‘Gownlows’, where the partners, dates, one night stands, whatever, of AFL players are paraded like models and assessed for their dress and appearance (for appearance read cleavage). My comments were run a few places including here.
I was contacted by MTR Radio ( I knew I should have trademarked the initials) asking me to appear on the Andrew Bolt and Steve Price show. It turned out to be possibly the most condescending and dismissive interview I’ve ever done. You can listen to it here - it starts around 35:00 – though my friends say they found more pleasure in stabbing their eyes with forks. At the end of the interview, when I’m off air, Price scoffs at my views, describing them as “rubbish”.
Wondering how some of our footballers are putting their Code’s ‘Respect and Responsibility’ policies into practice?
Curious as to whether all the effort that has gone into addressing sexual misconduct, harassment, indecent exposure, violence and other myriad manifestations of disrespect for women? (You’ll find some here)
Perhaps Hawthorn star Lance “Buddy” Franklin can help us answer these important questions?
Here’s some t.shirts he has designed – and is seen here proudly modeling – for his Nena and Pasadena brand.
Franklin is headless wearing in the t.shirts above. But of course it’s him.
Because there just aren’t enough porn-themed t.shirts already stuffing the racks of numerous stores, all the way from City Beach to Roger David, our buddy Lance has got into the act, teaming up with Men’s Fashion Label Kiss Chacey and Sushi Radio to create the new label for young men to “appeal to a broader cross section of their fans and the ever growing fashion conscious youth of Australia”.
A topless women, with her breast and nipple visible, has her head wrapped in a scarf. Perhaps that’s because her face – and her full humanity – don’t count that much. A headless woman, her butt cheeks glowing and emphasised. Because, again, no need to bother with her face. The man in the photo with her is not revealing his backside. They pretty much never do.
Another image depicts a topless woman covering her breast with her hand. ‘Angel of silence’ reads the slogan. The best kind of women right? They let their bodies do the talking and keen their mouths shut. This image features on billboards.
Up until a short time ago the same ‘Angel of Silence’ image was also the profile picture for Nena and Pasadena’s facebook page. It’s been replaced with a new one of Franklin in a t.shirt with a bearded man on it. That man has clothes on.
The AFL’s Respect and Responsibility Policy “represents the Australian Football League’s commitment to addressing violence against women and to work towards creating safe, supportive and inclusive environments for women and girls across the football industry as well as the broader community”.
In serious tones, the Code informs us that ”in March 2009, the AFL, in cooperation with State League/TAC Cup Clubs, commenced delivering a State League Respect and Responsibility Module. The aims of the Module are to:
• Promote safe and inclusive environments for women and girls at all levels of Australian Football and the wider community;
• Increase players understanding of how sexual assault, violence, harassment and abuse can affect the lives of women and girls;
• Provide practical information that assists players to understand the meaning of consent, and identify situations that have the potential to go wrong; and,
• Provide players with information that may assist them to build and maintain social relationships with women that are healthy and respectful.
I asked anti sexual violence campaigner Nina Funnell, who trains other elite sporting codes on their attitudes towards women, sex and consent, what impact she thought these t.shirts could have:
It is vital that sporting codes and individual athletes who undertake and commit to respectful relationship courses are consistent in their behavior. To superficially pay lip service to respecting women while simultaneously perpetuating attitudes or behaviors that either objectify or harm women is not only disingenuous and insincere, it is destructive as it undermines respect for women as a value. To send a confusing message on this topic is worse than sending no message at all.
AFL players are recognisable public figures. They get paid the big bucks for a reason and it is their responsibility to exercise due diligence in thinking through the issues and brands they endorse. Like other athletes and public figures, they must take responsibility for this. “
The t.shirts are a form of harassment. They normalise sexualised representations of women and send a message that women are merely ornaments and decorations whose sole role is to bare their flesh and gratify men. They erode efforts of the AFL to change the disrespectful attitudes of many of their players. And they make the work of women like Nina Funnell even harder.
Does Franklin share the patronizing and dismissive views of his business partner Tim Arandt who has been sending this reply to Collective Shout members who have voiced their complaint?
Thanks for your comments and views but we feel we know what young people want to wear so we choose to continue our design concepts in full. I have three teenage boys of my own and have discussed your email with them, they were humored by your thoughts and added that the 6 o’clock news contained far more adult contact than a tshirt!! If you feel that we degrade women or promote violence against women please further your emails to the editor of the herald sun.
So teenage boys are now the leading experts on understanding the nuances of how the repeated sexualisation of female bodies affects young women’s self esteem and experience of public space? They are the arbiters of cultural standards regarding young women? The same boys whose views are reflected in a recent White Ribbon foundation report which found that one in seven teen boys thinks it is permissible to hold a girl down and force her to have sex if she has flirted or ‘led the guy on’.
But back to Buddy Franklin. Interesting to see he weighed in on the St Kilda nude photo scandal.
“I know that the AFL puts in place things at a young age, as soon as you get drafted, where you’ve got to be smart enough to know what’s going on in your private life and not to do things that are going to get out in public.”
Maybe Lance buddy, you should have kept those t.shirts of yours in a cupboard.
Published today on ABC’s The Drum.
For details on where to complain see Collective Shout website.
Channel 9 media celebrity Kerri-Anne Kennerley has attracted attention for her comments on Mornings with Kerri-Anne, likening women who are picked up by male footballers to strays. She was discussing with former AFL star footballer Peter ‘Spida’ Everitt, the alleged assault of a 20-year-old university student by a group of men including two Collingwood players after their premiership win.
Everitt had posted a number of tweets on the incident, suggesting it was a case of morning- after regret and that girls who go home with footballers shouldn’t be expecting Milo.
Men, said Kennerley, “put themselves in harm’s way by picking up strays”. She also asked what was it women expected in such situations and said that in alcohol fuelled scenarios at 3am “no one party can be blamed”. In a statement of ‘clarification’, Nine said: “Not one party can be blamed for this. The responsibility lies with the girls as well as with the guys when you’re talking about alcohol-fuelled situations at three o’clock in the morning.”
Let’s unpack these comments a little shall we?
“Picking up strays”
Women are to be compared with stray animals, like cats or (worse) dogs? We know that 85% of victims will never report to police. And people wonder why. When they risk being called, liars, sluts and now “strays”, why would any woman who has just been through a terrible ordeal also want to sign up for that?
It is probably unintentional, but Kennerley is sending a message to rape victims and to girls everywhere that if they are raped they will be vilified and humiliated. In so doing, they are re-abused.
“What do they expect?”
Maybe they expect not to be subjected to rape? Maybe they expect they won’t be sexually assaulted or subjected to any other criminal offense?
“They have to learn”
They have to learn that they could be seen as causing the assault? Leading him on? Contributing to it in some way? Women have to learn because they should expect to be sexually assaulted? As a commenter here said, “Men will be men”. And another: “The law holds men responsible for their behaviour whilst inebriated and specifically does not hold women responsible for their behaviour in the same state. Hence this situation is inevitable.”
More rape apologism suggesting rape is inevitable.
“No one party can be blamed”
If a man assaults a woman, is he not to be blamed? If a man takes advantage of a woman who is under the influence, she has not given consent. Therefore it is unlawful.
Drunkenness is not an invitation for sex. The inability to say no doesn’t mean a woman has said yes.
Remarkably, grown men still need to be taught that if a woman is out of it, she can’t agree to sex. In the AFL’s Respect and Responsibility manual, under a section of checklist items to help a man know consent has been given, it states:
When is consent freely given? When she’s conscious – AWAKE!
I also responded specifically to Kennerley’s comments on Channel 9’s Today Show this morning. Please follow this link to view.
There’s been some excellent commentary on this issue the last couple of days. These pieces deserve to be read.
‘A little bit sexually assaulted: a cup of milo and a bad lie down’ by Lauren Rosewarne
A woman can’t be a little bit pregnant, she can’t be a little bit dead, she can’t be a little bit equal, and she most certainly can’t be a little bit sexually assaulted.
If consent is absent, rape has occurred. There is no grey.
While the details get shuffled about – the code, the players, the seedy nightclub providing the backdrop – in essence the same story is being retold. Footballers and sexual assault. The same story and frequently, the same public reaction: scepticism. Read more.
‘Women cop blame (again) for sexual assault’ by Nina Funnell
No men, including footballers, are entitled to sex with drunk women.
Women ask to be raped. Women fabricate rape allegations to assuage guilt. Rape victims are sluts and strays. These are some of the attitudes that have been unearthed this week following a police investigation into sexual assault allegations made by a 20-year-old woman.
The woman alleges she was the victim of a sexual assault involving a number of men, including two Collingwood players. The incident was said to have occurred in South Melbourne on Sunday morning, just hours after Collingwood defeated St Kilda in the grand final rematch. Read more.
‘How Not To Rape People: A Handy Guide for Footballers and Men’ by Ben Pobjie
In my perusings of the modern media landscape, a worrying trend has come to my attention: young men who apparently just can’t stop having non-consensual sex with others. It’s a tricky problem, and one to which there are, clearly, no easy solutions. I mean, it’s all very well to say “No means no”, but as popular ex-footballer/arachnid Peter “Spida” Everitt says, when a girl goes home with a guy at 3am, it’s not for a cup of Milo. So we can see there are two sides to every story: on the one hand, a young lady might feel violated, but on the other hand, why do these women keep going round to strangers’ houses in the hopes of having some Milo? Why don’t they buy their OWN Milo? Young people today, I ask you. Read more.
‘Rape probe hysterics an assault on justice’ by John Silvester
So here we are again – women are sluts and men are morons.
That would appear to be the view of many who have decided to venture opinions on the police investigation involving a number of young men, including two Collingwood footballers, over allegations of sexual assault.
The facts as known are simple. A young traumatised woman has told police she was raped. Experienced detectives used to dealing with sexual assault victims found her credible. Read more.
See also: ‘Not rape, just boys acting up’
‘Why ask men to stop raping when women can barricade themselves in their homes?‘
‘Rape prevention tips guaranteed to work’
Came across this father’s day ad in The Weekend Australia magazine.
Right here we have a snapshot of the stereotypes that limit men and contribute to socialising them into standard – and often harmful – ways of behaving.
The ad spruiks six SBS DVDs for dad. The first is ‘The Killing’, the second ‘Erotic tales’ and the next four are soccer matches.
Death, sex and sport. What more does a man need? The heading says ‘DAD. DVD. DONE’. I wonder who is purchasing ‘Erotic Tales’ for their father? “I’ll have an Erotic Tales for my dad thanks. Oh hang on make that two, I’ll get one for grand-dad as well”.
Is this how men want to be seen? The men 
I know and mix with don’t.
This socialisation into sex and violence starts early. I recently interviewed Maggie Hamilton about her new book What’s Happening to Our Boys? She argues that we are knocking the tenderness out of boys at the youngest of ages. If you read my post on computer games for boys, you will have to agree.
In the same way women are resisting negative and harmful stereotypes about them, men need to as well. Including on father’s day.
Available now
Now in its FOURTH printing!