Girl Mag Watch

As always, I’m confused about teen girls’ magazines approach to airbrushing and photo-shop (see here for a past example of my confusion).

This issue contains an explanation of the ‘Retouch Free Zone’. “DOLLY is all about healthy body image – that’s why we only feature photos of girls that haven’t been altered or ‘perfected’ in any way. Whenever you see this stamp, you know the girls pictured are real and unretouched!”

Wonderful. But if only.

“Whenever you see this stamp”? What if you don’t see it? What does that mean? The declaration does not appear on every image of every female in the magazine. It occurs inconsistently, which raises doubt. Why ‘retouch’ free’ on this one and not this one? And what about the ads? They are never ‘re-touch free’.

Selena Gomes is on the cover. Not a ‘re-touch free’ logo in sight and Selena’s skin is as flawless as the day she was born.  Was she re-touched? Don’t readers have a right to know that?  A consistent approach would be helpful.

More helpful (though somewhat lightweight) is ‘The 7 deadly sins of facebook’, on online etiquette – how to avoid looking like a stalker, keep control of your online image by setting your privacy settings high (the context is avoid being tagged in ugly pictures of yourself posted by others prior to approval…not so helpful), taking it easy with the ‘like’ button and avoiding angry outbursts.

‘The downside of YOLO’ – the motto ‘You Only Live Once’ and LWWY, ‘Live While We’re Young’ discusses the risks to young people of living by these codes. Dolly asks: “Do these cute shorthand mantras really warrant their sometimes long-term effects?” Psychologist Gemma Cribb says these mottos attempt to justify crazy behaviour regardless of consequences. “When somebody tweets ‘Oh well, YOLO’ it means they’re already aware that their decision might not be sensible.” Another psychologist Sally-Anne McCormack, says YOLO can be used as an excuse to deal with peer pressure or embarrassment. “Girls might be pushed into situations that they don’t want to face and instead of saying no, they think ‘What do I have to lose?’”. Rapper Ervin McKinness and four friends were driving in a speeding car when the 21-year-old tweeted: “Drunk…going 120 drifting corners…#YOLO.” Minutes later all were dead.  Brain development is discussed. The frontal lobe – responsible for impulse control, problem solving and considering consequences – isn’t properly developed until 25. Girls are advised to think smart rather than by the YOLO mantra. Read more here

As published on Generation Next Blog