AFL star Lance “Buddy” Franklin still promoting porn t-shirt brand to fans
‘Vanity Teen’ Nena & Pasadena advertising
*Content warning – caution when clicking links*
We’ve written about Lance ‘Buddy’ Franklin’s pornified fashion label before. We’ve written about headless, faceless naked women, bound, handcuffed and on all fours. We’ve written about the misogynistic content found on his label’s Facebook page, including rape jokes, a pornographic campaign video and women being referred to as bitches to be f*cked. We have been campaigning against Buddy’s porn t-shirts for three years now.
That is three years of emailing, petitioning and tweeting the AFL, bringing to their attention their Respect and Responsibility policy that Franklin continued to violate.
We were even selected by Our Say to ask the AFL a question at their players luncheon, which you can read here.
The AFL never answered our question, and they have never given us the courtesy of an honest response.
Last year, after we blogged about Franklin, The Herald Sun picked up the story and both Franklin and the AFL received significant media coverage for refusal to enforce their women-inclusive Respect and Responsibility policy. Franklin quickly made a statement, distancing himself from the company he owned, claiming he was only a shareholder. The AFL claimed to have no power to act.
The Australian and The Herald Sun have now published an upbeat article about the Hawthorn player’s successful fashion brand Nena and Pasadena, with a smiling Franklin donning a Nena and Pasadena t-shirt.
“Hawthorn star Lance “Buddy” Franklin was all smiles today as he celebrated three years of his fashion label.
“[Franklin] owns a shop – the Neverland Store – in Chapel St.”
This is contrary to the public statement Franklin’s lawyers made last year so he could avoid taking responsibility. The AFL continue to sit quietly and ignore Franklin’s appalling behavior, including verbally abusing a woman in a bar last week.
The AFL have known about this for years. We have been asking them to take action for years. They have demonstrated not just a lack of commitment to addressing sexism within the league but a failure to act in the interest of women.
Meanwhile, Franklin continues to promote the brand to over 300,000 AFL fans on Twitter, as well as using his position with the AFL to promote porn t-shirts on radio and in the media.
Screenshot of Buddy Franklin’s online Neverland Store. Men get pants, women do not.
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As published on Collective Shout
May 31st, 2013 at 7:02 pm
Women-hating men such as Lance Franklin constantly demonstrate their sole agenda is profit, profit and more profit.
Franklin is a very powerful male which is why he continues to ignore his own company policy which claims not to sexually degrade women and girls.
Proof once again when men create policies/legislation which specifically challenge mens’ pseudo sex right to sexually degrade women and girls for male sexual titilation, said legislation/polices are worthless pieces of garbage.
Perhaps the next step is to demand consumers not purchase/support/view any commercial companies which allow women-hating company Neverland Store. Holding companies which permit women-hating Neverland Store to advertise has worked as evidenced by the campaign mounted against another male created women-hating product – namely women-hating Facebook.
Consumer companies did not want to be seen as supporting blatant male hatred/male contempt for women so these companies put pressure on women-hating Facebook to change its policy.
However, as always what men claim and what then enact, as demonstrated by women-hating Franklin is commonly just mens’ propaganda. Utterly meaningless because unless men are the ones being routinely depicted as dehumanised, disposable sexualised objects, then apparently this issue is not ‘real because it is merely a womens’ issue and hence irrelevant to those powerful women-hating misognyists.
June 1st, 2013 at 11:44 am
The media & the AFL have been so quick this week to respond to racist comments. Wish they were as speedy in dealing with women-hating.
June 5th, 2013 at 7:34 pm
I wonder if this attitude is allowed to continue because unfortunately so many women seem to have bought into the notion that its ok to be a sex object, and they try to be as sexy as possible to the point that they can appear to have nothing else worthwhile in their lives other than being of interest to men.
Other issues such as racism are quickly responded to because there are no Aborininals saying that racism is ok. We have to convince women and girls of all backgrounds and all ages that sexism is not to be tolerated. We are 50% of the population yet I feel like a minority.