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Melinda Tankard Reist


Archive for January, 2019

Taking a razor to toxic masculinity: The Gillette ad doesn’t shame men, it calls them higher

Melinda Tankard Reist 3 Comments »

As published on ABC Religion & Ethics

gilletteadarticle

At my last public engagement of 2018, after the other boys had left the gym where I had presented, a young man approached me. Hesitantly, hands in pockets, tears pooling in his eyes, the 16-year-old said: “I have done those things to girls you talked about. I don’t want to be that kind of man. I want to change. How can I make up for what I’ve done wrong?” The acknowledgement of his guilt, his desire to make amends, moved me deeply. Tim and I talked a while longer. I understood his desire to change was real.

This encounter represents a shift I have noticed taking place over the past year: more boys wanting to break out of harmful patterns, narrow expectations and deforming cultural messaging that they should be dominant and entitled to take what they like from girls.

Earlier in the year there was Steven, also 16. He leapt to his feet, passionately castigating his classmates at a Tasmanian public school for laughing at images of violence against women during my talk. “How dare you laugh,” he said. “This is serious, you can’t just laugh it off.” And then there was the 17-year-old Pacific Islander at a school in Melbourne’s west who said he intervened to stop the molestation and filming of a drunk girl at a party.

Later there was Canberra student, Braden, aged 16, who, at a Catholic youth festival in the Homebush arena attended by thousands, publicly said he was sorry to any young women who had ever been hurt by a male. The place erupted in thunderous applause and cheers.

Another time, at a WA secondary school, a boy at the back of the room stood up and told of how he had no friends, how he was bullied every day at school, how his brother had lost his life to a drug overdose. He broke into sobs. A student in the front row arose, walked to the back and hugged the first boy in a gesture which took my breath away. I had to step outside to pull myself together.

The faces of these young men came to mind when I watched the now notorious advertisement We Believe: The Best Men Can Be, released by shaving company Gillette. These faces of good boys; sorry boys; boys who stepped out of the pack and did the right thing, said the right thing, at the risk of disapproval; boys who felt the sting of ostracism for calling out bad behaviour, but knew their integrity was intact. The boys who recognised there was something sick at the heart of aggressive versions of masculinity and didn’t want to adopt its codes. The boys who are now part of what could become ― were we to allow it ― a cultural tipping point in dismantling and transforming harmful cultural attitudes about the way men and boys should be.

ABC Religion & Ethics

Click here to read full article at ABC Religion and Ethics

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January 23rd, 2019  



New year…same old sexist rubbish from UltraTune

Melinda Tankard Reist 1 Comment »

Well UltraTune are at it again. Another year, another sexist ad campaign airing during the Australian Open, and viewers aren’t happy. Continuing with their theme of ‘Unexpected Situations’ the 7th ad in the series is just as cringeworthy as the previous ones. The latest instalment features serial abuser Charlie Sheen and Warwick Capper *Insert eyeroll*. In 2018 UltraTune’s ad featured rapist and woman basher Mike Tyson. Can you see a theme?

UltraTune_Ad_Charlie_Sheen

Last year the Ad Standards community Panel upheld complaints against an UltraTune ad featuring Jean-Claude Van Damme due to violence towards women.

“In the Board’s view the advertisement did portray violence that was unjustifiable in the context of the service advertised and did breach Section 2.3 of the Code.”

ultratune ad standards report

Click to read full Case Report

Collective Shout had called for Charlie Sheen’s visa to be denied and revoked ahead of his visit to Australia last year. Despite our open letter to Immigration detailing his long history of serial violence against women, Sheen was allowed into the country to complete his speaking tour and film an ad for Ultra Tune.

We have written about UltraTune’s sexist advertising for the past 6 years and every year more and more people vow to never use their services. Objectifying women to sell products and services is not only lazy marketing but the research shows us that it doesn’t actually lead to more sales.

We’ve collated just a few of the responses to UltraTune’s latest ad campaign below:

“Winning? This ad is for losers!”

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January 22nd, 2019  



Collective Shout: Wins and Highlights of 2018

Collective Shout, News Comments Off on Collective Shout: Wins and Highlights of 2018

With your support, Collective Shout has continued to challenge sexploitation at every level during 2018. It is because of our supporters all over the country (and overseas) that our collective voice and impact continues to grow so thank you and here’s to keeping up the fight in 2019!

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Here’s a few of the highlights from this year:

We successfully lobbied for legislation against Wicked Campers that will see vans with explicit slogans de-registered and off the road.

We were invited to collaborate in the first Australian research to examine links between advertising, equality and women’s health, conducted by Women’s Health Victoria. You can read it here.

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We contributed submissions to the following government inquiries: Submission on the ​Enhancing Online Safety Act 2015 ​and Online Content Scheme Reviews and Commonwealth Modern Slavery Bill 2018.

Online shopping app ‘Wish’ pulled child sex dolls from sale following our campaign.

We rebooted our campaign against sex store chain Honey Birdette’s window ads in family shopping centres, which continues to gain momentum. Over 70,000 people have signed our petition calling on shopping centres to take action against the retailer’s porn-inspired ads.

We joined a coalition of women’s groups, survivors and academics in signing an open letter against the normalisation of sex dolls and sex robots.

Co-founder Melinda Tankard Reist was a speaker at the Coalition to End Sexual Exploitation Global Summit in Washington, DC.

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We exposed Frank Body for using the language of sexual harassment to promote their ‘send nudes’ cosmetic.

Our campaign calling for serial domestic abuser Charlie Sheen’s visa to be revoked received international media attention.

Collective Shout activists Melinda Liszewski and Caitlin Roper, along with co-founder Melinda Tankard Reist, gave speeches at the Australian Summit Against Sexual Exploitation at RMIT university in Melbourne.

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We successfully defended our movement against legal threats from Sexpo. Sexpo had brought a law suit against Collective Shout after our campaign against Sexpo’s promotion of live-streamed porn shows on public buses. Our victory was documented in Dignity Journal.

We reached thousands of young people who are now more equipped to navigate a sexed-up world.

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As always, we couldn’t do it without you! We look forward to your continued support in the new year.

If you would like to contribute financially to our work you can do so here.

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January 11th, 2019  



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    • “As a teacher and parent I recommend all parents, in fact all people, to attend a talk by Melinda- it will open your eyes and awaken your subconscious.”

      Heather Douglas – Parent – Pembroke School
    • “Melinda’s presentations to our parents, staff and full day workshops to students was inspirational, transforming the attitudes and thinking of all involved”

      Paul Teys – Principal – Hunter Valley Grammar
    • “Melinda Tankard Reist’s presentation to Middle and Upper School students at Pymble Ladies’ College was absolutely brilliant!”

      Justine Hodgson – English Faculty, Pymble Ladies’ College
    • “Melinda Tankard Reist has had a transformational affect on our school.”

      Ms Stephanie McConnell, Principal – Turramurra High School

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    • Purchase How to Talk to Your Kids about P*rnography and Good Pictures Bad Pictures for the special price of $30! (individual price $20 ea.)

    • This book throws down a challenge to Big Fertility and its minions: women are not ovens or suitcases, babies are not products. Love is not to be bought.

    • “Melinda Tankard Reist is at the forefront of helping…educate the public on the link between pornography and violence…” – Di Macleod, Director, Gold Coast Centre Against Sexual Violence

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    • “Getting Real contains a treasure trove of information and should be mandatory reading for all workers with young people in health, education and welfare” – Dr Michael Carr-Gregg, Adolescent Psychologist

    • Defiant Birth challenges widespread medical, and often social aversion to less than perfect pregnancies or genetically different babies. It also features women with disabilities who were discouraged from becoming pregnant at all.

    Recent posts

    • Building good young men: a transformative message for your boys: new vid
    • “My daughter saw porn at 8. This is how her life unravelled”
    • Sexing-up breast cancer: Honey Birdette’s pinkwashing
    • Objecting to the sexualisation of girls is not the same as objecting to sexuality: a response to false claims
    • MTR discusses harms of porn culture with former deputy PM John Anderson
    • Tired of pinkwashing: It’s time to put CSR claims into action on porn-themed ads in shopping malls

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